Kenneth Cole Pledges 100% of Giving Tuesday Sales to Mental Health Coalition

Kenneth Cole is donating all online sales to charity today. The fashion brand will give 100% of its website proceeds to The Mental Health Coalition. This major Giving Tuesday initiative was confirmed by the company.

The “Day of Purpose” campaign focuses on mental health advocacy. It aims to expand access to crucial resources for those in need. This move continues the brand’s long history of social impact work.

Fashion Brand Amplifies Mental Health Dialogue with Full Donation

According to details reported by Rolling Stone, the donation covers all sales from KennethCole.com. The initiative is part of a broader campaign for workplace well-being. It also seeks to foster cultural dialogue on mental health.

The brand’s Cyber Week sale also continues. Shoppers can still get 25% off clothing, shoes, and bags. This makes the charitable donation an added bonus for consumer purchases.

Kenneth Cole launched a “Purposeful Voices” series alongside the donation. It features the cast of the Broadway hit “Liberation.” The series spotlights women’s stories on progress and identity.

Blending Commerce and Cause for Tangible Social Impact

This strategy uses commerce to drive direct philanthropic funding. It allows consumers to participate in a cause through their purchases. The approach turns everyday shopping into an act of support.

The Mental Health Coalition will use the funds for critical initiatives. This partnership provides immediate financial support to the organization. It highlights how corporate and cause collaborations can create real change.

For shoppers, it’s a chance to buy holiday gifts or wardrobe staples. Their spending directly translates into support for mental health programs. This model offers a compelling reason to choose one brand over another today.

The Kenneth Cole Giving Tuesday donation represents a significant corporate commitment to mental health. It seamlessly blends consumer activity with philanthropic action. This initiative sets a notable precedent for retail-led charitable campaigns.

Thought you’d like to know

What is Kenneth Cole donating for Giving Tuesday?

Kenneth Cole is donating 100% of sales from its website today. All proceeds will go directly to The Mental Health Coalition. This is a central part of their “Day of Purpose” campaign.

How long does the Kenneth Cole donation last?

The full donation applies only to sales on Giving Tuesday, December 2nd. The brand’s separate Cyber Week sale with 25% off continues. The charitable offer is for a single day.

What will the Mental Health Coalition do with the funds?

The coalition will use the donation to advance mental health initiatives. Funding will help expand access to resources for people in need. It supports advocacy and well-being programs.

Can I still get a discount during this donation event?

Yes, the brand’s site-wide Cyber Week sale is still active. Shoppers can receive 25% off eligible items. The donation comes from the final sale price after the discount.

Is this Kenneth Cole’s first major charitable campaign?

No, the brand has a long legacy of using fashion for social impact. This “Day of Purpose” continues that tradition. It specifically focuses on mental health advocacy and dialogue.