Khloé Kardashian Unveils New Lavender Perfume with Emotional Childhood Connection

Khloé Kardashian has launched her second solo fragrance. The new scent is called “Almost Always.” It arrives nearly a year after her first perfume debut.

The launch marks her continued partnership with Luxe Brands. According to PEOPLE, the fragrance centers on a deeply personal note: lavender.

Fragrance Launch Details and Scent Profile

“Almost Always” will be available starting November 3. It first launches on the Ulta Beauty app. Broader online sales begin on November 5.

The perfume will hit physical Ulta Beauty stores on November 9. This rollout strategy aims to build anticipation. It follows the successful release of “XO Khloé” last year.

The new fragrance features a heightened concentration of lavender. Khloé describes lavender as comforting and grounding. It is the emotional heart of the scent.

The Personal Story Behind the Scent

For Khloé, this perfume is more than a product. It is a portal to her past. The scent specifically transports her back to her childhood.

She recalls lavender being present often in her younger years. That memory evokes a feeling of safety and comfort. Khloé explained this connection to PEOPLE magazine.

“It’s interesting how isolated scents really can take you back to different moments in time,” she said. This personal touch is central to her brand’s philosophy. It transforms the fragrance from a simple scent into a storytelling experience.

The launch of “Almost Always” solidifies Khloé Kardashian’s place in the fragrance industry, blending commerce with a tangible, nostalgic narrative that resonates with her audience.

A quick knowledge drop for you

Q1: When does Khloé Kardashian’s new perfume come out?

“Almost Always” launches on the Ulta Beauty app on November 3. Online sales expand on November 5. It arrives in Ulta stores nationwide on November 9.

Q2: What is the key scent note in the new fragrance?

Lavender is the dominant and most important note. Khloé Kardashian chose it for its comforting properties. The note is more prominent in this perfume than in her first release.

Q3: Where can I buy “Almost Always” by Khloé Kardashian?

The exclusive retailer is Ulta Beauty. You can purchase it through their app, website, or in their physical store locations. There is no announced sale through other department stores currently.

Q4: Why is this fragrance important to Khloé?

The lavender scent reminds her of her childhood. She associates it with feelings of safety and comfort. This makes the launch deeply personal rather than just a business venture.

Q5: What was Khloé Kardashian’s first perfume called?

Her first solo fragrance was named “XO Khloé.” It was released approximately eleven months ago. It also focused on creating a celebratory and personal scent experience.