Kim Kardashian has broken her silence on the harsh criticism surrounding her new Hulu series All’s Fair. The 45-year-old reality star and entrepreneur, who plays lawyer Allura Grant in the Ryan Murphy–created legal drama, took to Instagram on Thursday to share a string of posts mocking negative reviews after the show’s debut earlier this week.

Kardashian began with a photo of herself in a lavender outfit with brown fur-trimmed sleeves and a selfie with Murphy, before posting screenshots of brutal tweets and review headlines. One included a snapshot of the show’s Rotten Tomatoes score sitting at 0%, alongside a fan’s tongue-in-cheek reply, “Immediately pressed play.”
Kardashian Embraces the Backlash with Humor
She also shared a post that read, “Some of the worst acting I’ve ever seen in my life alongside the most predictable storylines and the most ridiculous styling. I’m obsessed, I need 14 seasons,” adding photos of herself laughing with Murphy and co-stars Glenn Close, Niecy Nash-Betts, Sarah Paulson, Naomi Watts, and Teyana Taylor. Kardashian even reposted a viral tweet that joked, “All’s Fair on Hulu dares to ask the question ‘Does a show need to be good?’ … It takes a special kind of talent to pull that kind of inability out of them. Amazeballs.”
Her co-star Glenn Close joined in on the fun, sharing a doodle of the cast beside a pot labeled “Critic-Bunny Stew.” This coordinated response suggests the cast is united in their strategy to lean into the negative press. According to reports from The Hollywood Reporter, the show has generated significant online conversation, proving that any publicity can be valuable.
The Strategy Behind Embracing Negative Reviews
Publicly engaging with criticism is a modern publicity tactic. It can disarm detractors and create a relatable narrative for fans. In this case, Kardashian’s posts have sparked even more discussion about the show, driving viewership out of curiosity.
The immediate impact is a surge in social media mentions and search traffic. For a new series in a crowded streaming market, this kind of buzz is often the primary goal. The long-term effect on the show’s renewal prospects remains unclear, but its notoriety is now firmly established.
Kim Kardashian’s response to the All’s Fair criticism demonstrates a savvy understanding of modern media. Her humorous clapback has successfully turned negative reviews into a major talking point for the new Hulu series.
Info at your fingertips
What is Kim Kardashian’s new show about?
*All’s Fair* is a new legal drama on Hulu created by Ryan Murphy. Kim Kardashian plays a powerful lawyer named Allura Grant in the series.
How are critics reviewing All’s Fair?
Initial critical reception has been largely negative. The show currently holds a 0% rating on the review aggregator site Rotten Tomatoes.
Who else stars in the show with Kim Kardashian?
The series features a star-studded cast including Glenn Close, Niecy Nash-Betts, and Sarah Paulson. Naomi Watts and Teyana Taylor also appear.
How did Kim Kardashian respond to the bad reviews?
She responded with humor on Instagram. Kardashian shared negative reviews and memes about the show, calling it the “most critically acclaimed show of the year” sarcastically.
Why is Kim Kardashian’s response significant?
It reflects a modern public relations strategy. By embracing criticism, she controls the narrative and generates more publicity for the project.
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