Kim Kardashian celebrated her 45th birthday this week. The milestone drew warm wishes from high-profile friends like Lauren Sánchez Bezos. It also came with renewed online criticism of her latest SKIMS product launch.

The reality TV star and business mogul turned 45 on October 21. According to Reuters, the day was marked by celebrity well-wishers and family celebrations. However, discussion quickly shifted back to a recent controversy involving her shapewear brand.
Elite Birthday Wishes Contrast with Public Backlash
Lauren Sánchez Bezos, partner to Amazon founder Jeff Bezos, shared a birthday tribute on Instagram. She posted a photo with Kardashian and praised her as a woman who “lifts up everyone around her.” The post wished Kardashian another year of fun adventures.
This display of elite friendship highlighted Kardashian’s powerful network. It stood in stark contrast to the public reaction unfolding online. The focus was not solely on her birthday.
Instead, attention returned to a new SKIMS undergarment. The product, priced at £34, was launched recently. It quickly became a subject of widespread mockery on social media platforms.
SKIMS Product Sparks Widespread Mockery and Debate
The criticism gained momentum when British singer Cher Lloyd commented. She shared an image of the SKIMS product on her own Instagram. Lloyd advised followers to “save your 34 pounds” in a sarcastic post.
Her comment fueled further discussion and ridicule across various online communities. Many users questioned the product’s design and necessity. The incident demonstrates the intense scrutiny Kardashian’s brand launches consistently face.
Kardashian has not publicly addressed this latest wave of criticism. Her official channels focused on birthday celebrations. The brand itself has also remained silent on the specific feedback from Lloyd and others.
This pattern is familiar for the SKIMS founder. Her products often generate immediate and polarized reactions. The brand has nonetheless grown into a billion-dollar shapewear and loungewear empire.
The simultaneous events underscore Kim Kardashian’s unique position where personal milestones and brand controversies are inextricably linked, constantly testing the resilience of her business and public image.
Thought you’d like to know
Q1: What did Lauren Sánchez say for Kim’s birthday?
Lauren Sánchez posted a photo with Kim on Instagram. She called her a woman who “lifts up everyone around her” and wished her a year of fun adventures.
Q2: Which SKIMS product is causing controversy?
The controversy involves a specific undergarment from the SKIMS line. It is currently priced at £34 and recently drew sharp criticism from singer Cher Lloyd online.
Q3: Has Kim Kardashian responded to the criticism?
As of now, Kim Kardashian has not publicly responded to the recent mockery. Her social media activity has centered on her birthday celebrations with family and friends.
Q4: How did Cher Lloyd criticize the product?
Cher Lloyd shared a picture of the SKIMS item on Instagram. Her caption sarcastically told followers to save their money, implying the product was unnecessary.
Q5: How does this affect the SKIMS brand?
While generating negative chatter, such controversies also drive massive attention to the brand. SKIMS has historically weathered similar online storms and continued its strong market performance.
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