KIND Snacks Launches Major “Choose Kind” Campaign for World Kindness Day 2025

KIND Snacks has launched a new “Choose Kind” campaign. The initiative began on World Kindness Day, November 13, 2025. It aims to inspire widespread acts of generosity and compassion. The campaign focuses on kindness starting with self-care.

This effort includes celebrity champions and significant donations. According to Reuters, the brand is touring college campuses to spread its message. The goal is to make kindness a daily practice for everyone.

Champions and Charities Drive the Movement Forward

The campaign features three “Choose Kind Champions.” They are Dylan Efron, Justin Herbert, and Kristen Kish. Each champion performed a unique act of service. These acts were documented to inspire the public.

Their involvement also directed financial support to important causes. Efron supported Ocean Conservancy. Herbert helped Paws For Life K9 Rescue. Kish backed the Emeril Lagasse Foundation. These partnerships ensure the campaign’s impact extends into real communities.

Grassroots Efforts Amplify the Message Nationwide

Beyond the champions, KIND is engaging directly with the public. The “Choose Kind” Tour is visiting major universities. Stops include UCLA, Ohio State, and the University of Utah. Students can participate in giveaways and share kindness with peers.

On Giving Tuesday, fans can nominate organizations for donations. KIND will give up to $25,000 to selected causes. This social media call-to-action encourages broad participation. It turns online engagement into tangible community support.

The “Choose Kind” campaign demonstrates that corporate initiatives can foster genuine human connection. KIND Snacks is building a powerful movement for compassion.

Thought you’d like to know-

What is the main goal of the “Choose Kind” campaign?

The campaign aims to inspire daily acts of kindness. It emphasizes that kindness begins with self-compassion. This foundation helps people be kinder to others.

Which organizations are receiving donations?

Donations are going to Ocean Conservancy, Paws For Life K9 Rescue, and the Emeril Lagasse Foundation. These were chosen by the campaign’s celebrity champions. Their involvement directs funds to causes they support.

How can people get involved with the campaign?

People can follow the college tour or participate online. On Giving Tuesday, they can nominate organizations via KIND’s Instagram. They can also share their own acts of kindness on social media.

Who are the “Choose Kind Champions”?

The champions are Dylan Efron, Justin Herbert, and Kristen Kish. Each performed a significant act of kindness for the campaign. Their stories are central to the initiative’s public messaging.

Why does the campaign focus on self-kindness?

KIND believes being kind to yourself enables kindness to others. It is the essential first step. This philosophy is core to the entire campaign’s message.