Kylie Cosmetics King Kylie Collection Launches at Ulta

Kylie Jenner has officially launched her King Kylie collection. The limited-edition drop celebrates ten years of her brand, Kylie Cosmetics. It is now available at Ulta Beauty stores and online.

This new capsule line is a direct throwback to the brand’s 2015 origins. It revives the iconic products that first defined the makeup landscape a decade ago. According to brand officials, the collection is a nostalgic celebration for long-time fans.

Iconic Matte Lip Kits Return with New and Classic Shades

The collection’s centerpiece is the return of the famous matte lip kits. These were the products that sparked a global beauty craze. New shades include “True Brown K” and the daring “Dead of Knight.”

The launch also includes other fan favorites from the archives. These include glossy Supple Kiss Lip Glazes and a loose powder highlighter. An eyeshadow palette features colors inspired by Jenner’s iconic blue-teal hair from that era.

Nostalgia Drives Major Consumer Excitement and Rapid Sell-Outs

The strategic release taps into potent nostalgia for 2010s beauty trends. Industry analysts note the powerful connection consumers have with throwback products. This emotional link often leads to high demand and quick sell-outs.

Initial batches of the King Kylie collection sold out rapidly on the brand’s own website. Its expansion to Ulta Beauty makes the products accessible to a wider audience. Experts suggest the limited-edition nature will continue to fuel urgency among shoppers.

The King Kylie collection represents a full-circle moment for the influential beauty brand. This launch successfully blends nostalgia with modern accessibility. Fans can now secure these iconic products before they are gone for good.

Justin Bieber Drops $10 Million Coachella 2026 Record Deal After Intense Basketball Match

Dropping this nugget your way-

What is included in the King Kylie collection?

The collection features matte lip kits, lip glosses, a loose powder highlighter, and an eyeshadow palette. These are all inspired by original Kylie Cosmetics products from the 2010s. The shades and packaging are designed to evoke nostalgia.

Where can I buy the King Kylie collection?

You can purchase the limited-edition collection at Ulta Beauty and on the Kylie Cosmetics website. The products launched on the brand’s site first. They are now available at Ulta for wider retail access.

Are the lip kit shades from the original launch?

The new lip kits feature both brand new shades and colors inspired by original bestsellers. Shades like “True Brown K” and “Dead of Knight” are new additions. They are designed to capture the spirit of the 2015 era.

Why is this collection called “King Kylie”?

The name “King Kylie” references a popular social media moniker for Jenner from the mid-2010s. It was a period when her influence on beauty and fashion peaked. The title perfectly captures the nostalgic theme of the launch.

Is the collection limited edition?

Yes, the entire King Kylie collection is a limited-edition release. This means products will only be available for a short time. They are expected to sell out quickly due to high demand.