In a viral moment sweeping across social media, Komal Singh, a popular influencer, dancer, and performer, has taken the internet by storm with her energetic and devotional Instagram reel. The video showcases her dancing to the powerful Bhojpuri Kanwar bhajan “Gulam Mahadev Ke,” clothed in a vibrant pink kurta and a bold orange turban, radiating devotion and charisma. Shared just days before the sacred Sawan Maas, this devotional performance is striking a chord with audiences nationwide.
Komal Singh Viral Video on Bhojpuri Kanwar Bhajan ‘Gulam Mahadev Ke’
Komal Singh’s Instagram reel isn’t just a dance — it’s a celebration of spirituality and cultural pride. The reel features her gracefully moving to the beats of “Gulam Mahadev Ke,” a soulful Bhojpuri Kanwar bhajan sung by Jitendra Singh “Anshu”. This bhajan is popular among devotees during the Sawan month, a sacred period dedicated to Lord Shiva. With the arrival of Sawan Maas 2025, millions take part in Kanwar Yatras and spiritual rituals, and Komal’s reel perfectly sets the tone for this holy season.
What’s remarkable about this viral video is the devotional yet stylish way Komal Singh expresses her reverence. Despite disabling comments on the reel, the video has sparked an online frenzy. Social media platforms are buzzing with the phrase “Komal Singh viral video,” and searches related to Bhojpuri bhajans and Kanwar music have surged. Fans admire her traditional outfit, high-energy performance, and the cultural homage paid through music and dance.
Why Komal Singh’s Sawan Dance Reel is Resonating with Audiences
Part of what makes this video so compelling is its timing. Sawan Maas is a spiritually significant time in Hindu tradition, particularly devoted to Lord Shiva. Many devotees observe fasts, offer prayers, and participate in rituals that show devotion and gratitude. Komal Singh’s reel, therefore, lands at a moment of collective spiritual awakening. Her choice of the Bhojpuri bhajan and traditional attire elevates the visual impact, blending devotion with digital storytelling.
Additionally, Komal’s strong social media presence gives her the power to influence and amplify traditional content. This reel is an excellent example of how influencers can promote cultural heritage using modern platforms. It taps into the trend of short-form devotional content and resonates especially with the Bhojpuri-speaking audience. The song “Gulam Mahadev Ke,” already popular in Kanwar circles, has gained renewed attention due to Komal’s engaging presentation.
As per media reports, including coverage by Latestly, the reel was shared in early July 2025, setting the stage for the beginning of the Sawan season. With lakhs of views and widespread sharing, it’s more than just a viral video — it’s a devotional movement wrapped in modern digital aesthetics.
The Rising Influence of Bhojpuri Devotional Content Online
Devotional content has seen a massive rise in popularity on platforms like Instagram and YouTube. Bhojpuri bhajans, in particular, hold deep cultural and emotional significance for millions. Songs like “Gulam Mahadev Ke” serve not only as spiritual expressions but also as cultural markers of identity, especially for the Bhojpuri diaspora.
Komal Singh’s video represents this shift. Her content isn’t just entertainment — it’s a conduit for connecting young audiences with traditional roots. As influencers explore more regional content, platforms become more inclusive and diversified. Videos like Komal’s enhance the visibility of Bhojpuri language and traditions, opening doors for more regional voices in the digital space.
Devotion Goes Viral: Cultural Impact of ‘Gulam Mahadev Ke’
The original bhajan, sung by Jitendra Singh “Anshu,” is now enjoying a new wave of popularity. This resurgence is due to Komal’s viral reel, which has reintroduced the song to younger audiences. As cultural content goes viral, it often leads to a chain reaction — more creators jump on the trend, more remixes and covers surface, and more spiritual content enters mainstream digital conversations.
In essence, this is digital devotion at its finest. Komal Singh’s performance is not only entertaining but also bridges generational gaps in how devotion is expressed. It’s a modern twist on age-old traditions, and the positive reception suggests audiences are eager for more such content.
You Must Know:
What is Komal Singh’s viral video about?
Komal Singh’s viral video features her dancing to the Bhojpuri Kanwar bhajan “Gulam Mahadev Ke,” shared ahead of the Sawan month. The reel celebrates devotion to Lord Shiva.Who is the singer of ‘Gulam Mahadev Ke’?
The devotional song is sung by Jitendra Singh “Anshu,” a recognized voice in the Bhojpuri devotional music scene.Why is the video trending now?
The timing of the video’s release ahead of Sawan Maas and its devotional appeal has led to widespread online sharing and search interest.How does Komal Singh connect with her audience?
Through traditional attire, cultural themes, and high-energy performances, Komal bridges devotional traditions with modern digital platforms.Is Bhojpuri devotional content gaining online popularity?
Yes, especially around festive periods like Sawan, devotional Bhojpuri content sees a rise in views and engagement across platforms.
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