Kourtney Kardashian revealed a stark fashion divide with her sisters Kim and Khloe. The confession came during the season seven premiere of The Kardashians. She described her personal style as effortless and casual.
Kourtney directly contrasted her approach with her sisters’ more dramatic looks. She specifically mentioned avoiding high heels and restrictive corsets. This highlights a significant shift in her lifestyle priorities.

Defining a New Personal Style Post-Motherhood
Kourtney explained her style is deeply connected to her role as a mother. She needs to be able to move freely and run after her children. This makes casual, comfortable clothing a practical necessity.
She also mentioned she is currently breastfeeding her son, Rocky. This further influences her daily clothing decisions. According to People, her stylists have struggled to adapt to her new requirements.
The Broader Impact on the Kardashian Brand Image
This style declaration marks a conscious departure from the family’s glamorous image. Kourtney is carving out a more relatable and authentic persona. It reflects a broader trend of celebrities embracing comfort.
Fans may see this as a refreshing change from highly curated celebrity fashion. It shows a prioritization of personal comfort and family life. Her brand, Poosh, has long promoted a similar wellness-focused lifestyle.
Kourtney Kardashian’s fashion philosophy is now clearly defined by comfort and ease. This deliberate choice sets her apart in the influential family. It signals a new chapter focused on personal well-being over high fashion.
Thought you’d like to know-
What did Kourtney Kardashian say about her sisters’ fashion?
She described their style as involving “6-inch heels” and “corsets.” Kourtney stated she feels her best when her look is not “try-too-hard.” This was a clear contrast to her sisters’ more dramatic red-carpet ensembles.
How many children does Kourtney Kardashian have?
Kourtney Kardashian is a mother to four children. She shares three older children with Scott Disick. She shares her youngest son, Rocky, with her husband Travis Barker.
What is Kourtney Kardashian’s reason for her casual style?
She cited motherhood and breastfeeding as primary reasons. She needs clothing that allows her to move freely and care for her kids. Comfort and practicality are now her main fashion drivers.
Has Kourtney’s style changed over the years?
Yes, her style has evolved significantly towards comfort. Entertainment Tonight has documented her shift to more relaxed outfits. This change accelerated after the birth of her youngest child.
What businesses are connected to Kourtney Kardashian?
Kourtney is the founder of the wellness and lifestyle brand Poosh. She also has her supplement line, Lemme. These brands align with her promoted values of health and well-being.
Trusted Sources
People
Entertainment Tonight
Associated Press
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