The official KPop Demon Hunters HUNTR/X Fashion Doll 3-Pack sold out in under an hour. Pre-orders for the highly anticipated collectible launched on November 12 via Mattel Creations. The set features the film’s heroines, Rumi, Mira, and Zoey, in their detailed finale outfits.

This rapid sell-out underscores the massive global demand for merchandise from the blockbuster Netflix film. According to Reuters, the collaboration between Mattel, Netflix, and Hasbro was designed to meet intense fan interest directly.
From Screen to Shelf: The Dolls Fans Demanded
Each doll in the three-pack is a premium collectible. They come with character-specific weapons, intricate costume details, and a certificate of authenticity. The retail price was set at $150, with shipping expected to begin in Fall 2026.
The film’s record-breaking success on Netflix created this fervent demand. It amassed over 325 million views shortly after its release. This made it one of the platform’s most-watched animated features of the year.
Fans had been requesting official figures since the movie’s debut. The partnership between the entertainment and toy giants was the direct response. It highlights a new model for fulfilling niche fan desires.
What The Sell-Out Means for Collectors and The Industry
The immediate sell-out signals a strong market for high-end, franchise-based collectibles. It proves that fans are eager for tangible connections to their favorite digital stories. This success will likely influence future merchandising strategies across the industry.
For collectors, the secondary market price for the doll set is expected to rise significantly. This quick turnover demonstrates the power of limited-edition releases in today’s pop culture economy. It also solidifies the KPop Demon Hunters brand as a major merchandise force.
The collaboration sets a new benchmark for studio and toy company partnerships. Focusing on premium quality over mass production can create must-have items. This approach builds excitement and ensures long-term brand value.
Thought you’d like to know-
What is included in the KPop Demon Hunters HUNTR/X doll set?
The set includes three 12-inch fashion dolls of Rumi, Mira, and Zoey. Each doll features their finale battle outfit, signature weapons, and a display stand. A certificate of authenticity is also included.
Will there be a restock of the dolls?
Mattel has not announced any plans for a restock at this time. The initial release was a limited pre-order event. Fans are advised to monitor official Mattel Creations channels for any updates.
How successful was the KPop Demon Hunters movie?
The film was a massive hit on Netflix. According to the Associated Press, it garnered hundreds of millions of viewing hours. It quickly entered the platform’s global Top 10 list.
Why did the dolls sell out so quickly?
High demand from a dedicated global fanbase and the limited nature of the release caused the quick sell-out. The unique collaboration between major brands also generated significant hype. This created a perfect storm for collectors and fans.
Is a sequel to KPop Demon Hunters confirmed?
Yes, a sequel to the animated film is currently in development. It is scheduled for a future release, continuing the story of the demon-hunting pop stars. The success of the first film greenlit the project.
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