Kyunki Saas Bhi Kabhi Bahu Thi 2: Can It Outshine Anupamaa and TMKOC in the TRP War?

It’s the television event of the year — the iconic Kyunki Saas Bhi Kabhi Bahu Thi is making a powerful comeback. After 25 long years, Ekta Kapoor’s cultural phenomenon returns to Indian TV screens with its nostalgic essence and an updated flair. With Smriti Irani stepping back into her iconic role as Tulsi and Amar Upadhyay reprising Mihir, viewers are on the edge of their seats. But the burning question remains: Can Kyunki Saas Bhi Kabhi Bahu Thi 2 surpass reigning TRP champions Anupamaa and Taarak Mehta Ka Ooltah Chashmah?

Kyunki Saas Bhi Kabhi Bahu Thi Returns: Nostalgia Meets New-Age Drama

Kyunki Saas Bhi Kabhi Bahu Thi, which revolutionized Indian television when it first aired in 2000, is back with a twist. The reboot, set to premiere on July 29, 2025, is not a mere rerun — it’s a finite series with a tightly packed plotline. Ekta Kapoor, the mastermind behind this iconic saga, promises a gripping narrative that retains the classic essence of Tulsi Virani while introducing contemporary dynamics.

Smriti Irani’s Return as Tulsi: A Strategic Move

Smriti Irani’s return to television after years in politics isn’t just nostalgic—it’s strategic. Irani, who once ruled the small screen, brings immense recall value and gravitas. Her chemistry with Amar Upadhyay is expected to be a strong emotional anchor. Tulsi Virani isn’t just a character; she’s a household name — and this reboot taps into that legacy with smart storytelling.

Current TRP Scenario: Can Kyunki 2 Overtake Anupamaa and TMKOC?

In the latest TRP rankings, Taarak Mehta Ka Ooltah Chashmah (TMKOC) leads the race with a 2.5 rating, outpacing Anupamaa, which has slipped to 2.1. Despite high-voltage drama, Anupamaa’s pace has slowed, while TMKOC continues to impress with its “Bhoot” track.

The Kyunki Factor: A Potential Game Changer?

Reboots rarely succeed unless they blend familiarity with freshness. Fortunately, Kyunki Saas Bhi Kabhi Bahu Thi 2 appears to strike this balance. With emotionally intense storytelling and nostalgic appeal, it’s poised to shake up the current TV dynamics.

Audience Shift: Are Viewers Ready for a Change?

As digital media rises, TV still holds strong among family audiences. With Bigg Boss 19 launching in August 2025, competition is fierce. However, Kyunki 2 banks on emotional loyalty, offering timeless characters and cultural connection.

Marketing & Promotion: Building the Hype

From teasers to fan theories, Ekta Kapoor has left no stone unturned. Smriti Irani’s return itself is generating major buzz across platforms. Promotional content has already crossed millions of views — showing clear audience anticipation.

Comparative Strengths: What Each Show Offers

• Kyunki 2: Emotional legacy, powerful leads, finite storytelling

• Anupamaa: Socially relevant themes, consistent engagement

• TMKOC: Humor, family-friendliness, strong ensemble cast

Each caters to different demographics — but Kyunki’s blend of tradition and freshness might just hit the sweet spot.

You Must Know:

When will Kyunki Saas Bhi Kabhi Bahu Thi 2 premiere?

The reboot airs on July 29, 2025, on Indian television.

Is Kyunki 2 a daily soap or limited series?

It’s a finite series, not a typical open-ended soap.

Can Kyunki 2 surpass Anupamaa and TMKOC in TRP rankings?

Given its nostalgic power and cast, it has a real shot — but viewer retention will be key.

What’s new in Kyunki 2?

A fresh narrative style while staying true to its roots, designed to appeal to both old fans and new viewers.

Who are the lead actors in the Kyunki reboot?

Smriti Irani returns as Tulsi, and Amar Upadhyay reprises his role as Mihir.

As the countdown begins, all eyes are on whether Kyunki Saas Bhi Kabhi Bahu Thi 2 can reclaim its legendary status and top the TRP charts once more.