LeBron Second Decision: What We Know Before Today’s Reveal

LeBron James has set the basketball world buzzing by teasing “the decision of all decisions.” The Los Angeles Lakers star said the announcement will come today at 12 p.m. ET, using the hashtag #TheSecondDecision. The teaser video shows him sitting alone on a basketball court, echoing his famous 2010 special “The Decision.”

The timing has fueled speculation about his future. James will turn 41 in December and is entering his 23rd NBA season. Many fans and analysts wonder if he’s preparing to announce his retirement or outline the final years of his career.

Key details on the LeBron second decision

James posted a cinematic video of himself on a basketball court. The caption read: “The decision of all decisions. October 7th. 12pm EST. #TheSecondDecision.” The imagery directly references the 2010 ESPN broadcast where he told Jim Gray he was “taking [his] talents to South Beach.”

While James has not revealed specifics, two main possibilities stand out. The first is basketball-related — retirement, or an official farewell plan. The second is business-driven — a new media or commercial venture. Nothing has been confirmed, and James has kept details secret.

His recent comments add to the uncertainty. During Lakers training camp last month, he said he is “excited to play another season” but admitted “the end is a lot sooner than later.” He also said he’s not waiting for his younger son Bryce to enter the NBA before making a career decision. Last season, he averaged 24.4 points, 8.2 assists, and 7.8 rebounds in 70 games, proving he’s still among the league’s best even at his age.

Contract-wise, James is on a player option for this season and could become a free agent after 2025–26. That gives him flexibility to retire, re-sign, or join another team if he chooses to keep playing.

Reading the clues — and the stakes

The carefully produced video hints this is more than a routine update. It frames the moment as another turning point in his legacy. For fans, a retirement call would immediately reshape the Lakers’ plans and create one of the NBA’s biggest farewell tours. If it’s a final-season announcement, expect ticket demand and media attention to skyrocket. If it’s a new venture, it will highlight his power beyond basketball.

Bottom line: the LeBron second decision is set for noon ET today. Until James speaks, nothing is confirmed — but whatever he announces will influence both his legacy and the league’s storylines.

FYI (keeping you in the loop)-

Q1: What time is LeBron’s “Second Decision” announcement?

It’s scheduled for 12 p.m. Eastern Time today.

Q2: Is LeBron retiring?

No confirmation yet. He has hinted the end is near but hasn’t said when he will retire.

Q3: Where will the announcement appear?

It’s expected to be revealed on his social media or a coordinated broadcast, but no official network has been announced.

Q4: What were LeBron’s stats last season?

He averaged 24.4 points, 8.2 assists, and 7.8 rebounds in 70 games.

Q5: What is his contract situation?

He’s on a player option this season and can become a free agent after the 2025–26 season.