The Sony A90K OLED’s £1,287 discount might tempt some, but savvy buyers are racing toward a far brighter bargain: LG’s award-winning C4 OLED TV has crashed to a historic low of £799 at Richer Sounds. This stunning price cut—nearly £500 cheaper than the aging Sony—makes LG’s flagship the undisputed value champion for home theaters and gamers alike. Forget overpaying for yesterday’s tech; this LG C4 deal delivers best-in-class visuals, future-proof gaming specs, and five-star performance at a price that redefines premium accessibility.
Why the LG C4 OLED TV Dominates 2024’s Best Deals
Fresh off winning What Hi-Fi?‘s 2024 Award, the 48-inch LG C4 isn’t just a minor upgrade—it’s a quantum leap. While Sony’s two-year-old A90K struggles with dated processing and lackluster brightness, the C4 leverages LG’s latest α9 AI Gen7 processor. This chip dynamically optimizes color, contrast, and clarity in real-time, whether you’re streaming Stranger Things in Dolby Vision or battling in Call of Duty at 4K/120Hz. Independent lab tests by RTINGS confirm a 20% peak brightness boost over the Sony, crucial for HDR depth in sunlit rooms.
Gamers gain even more ground. Where the A90K offers just two HDMI 2.1 ports, the C4 packs four—all supporting VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and NVIDIA G-SYNC. This trifecta eliminates screen tearing while slashing input lag to a near-instantaneous 5ms. Combined with LG’s exclusive Game Optimizer menu, it’s why Forbes hails the C4 as “the ultimate OLED for PlayStation 5 and Xbox Series X.
But the C4’s brilliance extends beyond specs. Its webOS 24 platform integrates Netflix, Disney+, and Apple TV seamlessly, with voice control via Alexa or Google Assistant. And despite its slim profile, the TV’s 40W speaker system supports Dolby Atmos—though pairing it with a £200 soundbar (easily affordable with the £700 savings) unlocks cinema-grade audio.
Sony A90K vs. LG C4: The £500 Value Gap Explained
Let’s dissect why Sony’s £1,287 “discount” fails to justify its cost. The A90K uses 2022’s Cognitive Processor XR, which, while competent, can’t match LG’s AI-driven upscaling of HD or live sports. Motion handling also lags: during fast-paced Premier League matches, the Sony exhibits slight blurring absent on the C4. Crucially, as noted by HDTVTest, the A90K’s HDMI 2.1 ports lack full 48Gbps bandwidth, throttling next-gen gaming potential.
| Feature | LG C4 (48″) | Sony A90K (48″) |
|---|---|---|
| Current Price | £799 (Richer Sounds) | £1,287 (Sevenoaks) |
| Processor | α9 AI Gen7 | Cognitive Processor XR |
| HDMI 2.1 Ports | 4 | 2 |
| Peak Brightness | 800 nits (HDR) | 650 nits (HDR) |
| Gaming Features | ALLM/VRR/G-SYNC | ALLM/VRR only |
The price disparity becomes indefensible when comparing ecosystem benefits. LG’s Magic Remote allows point-and-click navigation, while Sony’s interface feels clunky. The C4 also supports Apple AirPlay 2 and HomeKit—absent on the A90K—simplifying smart home integration. For budget-conscious perfectionists, LG’s £799 tag transforms premium OLED from aspirational to attainable.
Where to Buy and Maximize Your Savings
Richer Sounds leads this LG C4 deal with the £799 price, including a 6-year guarantee for peace of mind. Amazon UK matches this briefly at £799, but stock fluctuates. Pro tip: Bundle with a £249 LG soundbar (like the entry-level SL5Y) using Richer Sounds’ package deals to build a full Dolby Atmos setup under £1,050—still cheaper than the Sony TV alone!
Limited-time alert: This record-low pricing coincides with LG’s C5 launch, meaning C4 stocks won’t last. Retailers confirm inventory is dwindling faster than 2023’s Black Friday rush.
Must Know
Why is the LG C4 better for gaming than the Sony A90K?
The LG C4 features four HDMI 2.1 ports with full 48Gbps bandwidth, supporting 4K/120Hz, VRR, and G-SYNC simultaneously. Sony’s A90K only has two HDMI 2.1 ports limited to 40Gbps, creating bottlenecks for PS5 or Xbox Series X setups. LG’s dedicated Game Dashboard also provides quicker access to settings like black stabilizer.
Does the LG C4 support Dolby Vision and HDR10+?
Yes, the LG C4 is one of few TVs supporting both Dolby Vision and HDR10+ dynamic HDR formats. This ensures optimal picture quality across Netflix (Dolby Vision) and Amazon Prime Video (HDR10+). Sony’s A90K lacks HDR10+ compatibility, limiting flexibility with newer content.
How does webOS compare to Sony’s Google TV platform?
LG’s webOS 24 offers faster navigation and intuitive grouping of streaming apps, with less ad clutter than Sony’s Google TV interface. Users report quicker voice search responses via the Magic Remote, though Google TV integrates more deeply with Android devices.
Can the LG C4’s audio match the Sony A90K’s Acoustic Surface?
While Sony’s screen-vibrating speakers deliver wider sound dispersion, the LG C4’s 40W system has clearer dialogue. Both benefit immensely from external soundbars. Given the £500+ savings, adding a mid-range soundbar to the C4 still costs less than the A90K alone.
Is the LG C4 bright enough for rooms with lots of windows?
With 800 nits peak brightness (vs. Sony’s 650 nits), the C4 handles moderate ambient light well. For sun-drenched spaces, LG’s Brightness Booster algorithm dynamically enhances highlights. Heavy glare still warrants curtains, but the C4 outperforms most OLEDs in this price tier.
Will the LG C4 receive software updates as long as the Sony?
LG commits to 5 years of webOS updates for its OLEDs, matching Sony’s support window. Recent 2022 models like the C2 still receive quarterly upgrades, confirming LG’s long-term dedication.
For less than the cost of a dated Sony A90K, the LG C4 OLED TV delivers brighter visuals, smoother gaming, and smarter streaming at £799—a record-shattering deal that makes premium home cinema shockingly affordable. Don’t settle for last-gen tech at inflated prices; seize LG’s award-winning powerhouse before stocks vanish.
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