LG Gallery TV Unveiled: A New Art-First Rival for Samsung’s Frame

LG has announced a bold new competitor in the stylish TV market. The new LG Gallery TV is a canvas-style display designed to blend into home decor. It was announced ahead of the CES 2026 tech expo.This move directly challenges Samsung’s popular The Frame TVs. According to Reuters, the market for lifestyle televisions is growing rapidly as consumers seek multifunctional devices.

Specifications and Premium Art Focus

The Gallery TV will launch in 55-inch and 65-inch sizes. It features 4K resolution and uses Mini-LED backlighting for better contrast. The TV is powered by LG’s Alpha 7 AI processor.Its key feature is a dedicated Gallery Mode. This mode optimizes color and brightness to mimic real canvas texture. The system adjusts automatically to ambient room light throughout the day.LG developed the technology with input from museum curators. The goal is to accurately reproduce fine art. The TV also includes anti-glare technology to reduce screen reflections.

The Subscription Art Library and Market Competition

Access to art requires a paid LG Gallery+ subscription. This service offers over 4,500 licensed artworks. Users can also generate custom images using generative AI tools.The TV includes customizable magnetic frames for a flush wall mount. This design directly mirrors the approach of Samsung’s Frame series. The launch signals intensifying competition in the lifestyle TV segment.Industry analysts note companies are moving beyond raw specs. The focus is now on aesthetic integration and daily utility. This trend caters to consumers who view TVs as furniture.

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LG’s Gallery TV entry sets the stage for a head-to-head battle with Samsung in 2026. The success of this art-first television will depend on its final price and content library depth.

Dropping this nugget your way-

What is the LG Gallery TV?

The LG Gallery TV is a new canvas-style television. It displays artwork when not in use for regular viewing. It is designed to look like framed art on your wall.

How does it compare to Samsung’s The Frame?

It is a direct competitor with similar flush-mount design. Key differences may lie in the art subscription service and image processing. Both use premium displays optimized for art.

When will the LG Gallery TV be released?

LG has not announced an exact release date or price. More details are expected at the CES 2026 event in January. A market launch will likely follow in the first half of 2026.

Do you need a subscription for the art?

Yes. Access to the full library of over 4,500 artworks requires an LG Gallery+ subscription. The TV can likely display personal photos without a subscription.

What sizes will be available?

LG has confirmed 55-inch and 65-inch screen sizes at launch. Industry rumors suggest other sizes could be added later. This matches the typical range for this premium product category.

Trusted Sources

Information verified against reports from Reuters and Associated Press.