Lotte Cinema Unveils Groundbreaking Crazy Sound Cinema Audio with Onyx LED Screen

Lotte Cinema Sillim in Seoul has completed a major technological renovation. The multiplex now features a new flagship auditorium powered by GDC Technology. This upgrade integrates a Samsung Onyx LED display with a premium audio system.The project represents a significant investment in next-generation cinema. It aims to deliver a uniquely immersive experience for moviegoers. According to executives, this is a key step in transforming theaters into modern cultural spaces.

Technical Specifications of the New Cinema Experience

The new 188-seat “Crazy Sound LED” auditorium is the first of its kind for Lotte. It combines a Samsung Onyx LED screen with GDC’s Crazy Sound Cinema audio. The visual core is powered by the GDC SR-5520 HDR media server.This DCI-certified HDR LED system offers exceptional contrast and 4K resolution. It reproduces the DCI-P3 color gamut with high fidelity. The goal is to present the filmmaker’s vision without compromise.The audio experience is driven by the GDC AIB-3000 processor. It utilizes DTS Surround Cinema technology to enhance low-frequency output. This system redirects deep bass to dedicated subwoofers for more powerful sound.

Broader Impact on the Cinema Industry

This renovation signals a clear trend toward premium large-format auditoriums. Chains are competing by offering technology that cannot be replicated at home. The focus is on superior sight and sound.For audiences, the upgrade means a more intense and engaging visit. The renovation also included new recliner seats and expanded lobby amenities. It turns a movie trip into a comprehensive entertainment event.

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The launch of this Crazy Sound Cinema auditorium sets a new benchmark for theatrical presentation in Korea. It highlights the ongoing race to adopt the latest audiovisual innovations. This move pressures competitors to follow suit with their own significant upgrades.

Thought you’d like to know

Q1: What is Crazy Sound Cinema technology?

Crazy Sound Cinema is an advanced audio system developed with GDC Technology. It uses a specialized processor to enhance bass and provide precise 16-channel sound. The technology ensures dialogue and effects are accurately positioned around the audience.

Q2: What makes the Samsung Onyx screen special?

The Samsung Onyx is a direct-view LED display, not a projector. It delivers extremely high contrast and brightness with true HDR. This results in a more vibrant and detailed picture compared to traditional laser projection.

Q3: How many seats are in the new flagship auditorium?

The new “Crazy Sound LED” auditorium at Lotte Cinema Sillim contains 188 seats. The entire multiplex renovation encompasses eight screens with a total of 841 seats. The flagship screen is the main attraction of the upgrade.

Q4: What other improvements were made besides the screen and sound?

The renovation included installing recliner seating in general auditoriums. The lobby was expanded with new self-service kiosks and improved customer amenities. The goal was to enhance the overall visitor experience from entrance to exit.

Q5: Why is Lotte Cinema investing in this technology?

The investment aims to provide a unique experience that cannot be had at home. It is part of a strategy to transform cinemas into multi-cultural entertainment spaces. The company states it wants to deliver the full emotion of movies through superior technology.