Luma AI has launched a new AI model named Ray3 Modify. The tool allows creators to modify existing video footage with precision. It was announced by the a16z-backed startup on Thursday.
The release aims to solve a major problem for creative studios. It lets them preserve an actor’s original performance while editing scenes with AI. This blends real-world filming with digital creativity.
How the New AI Video Editing Model Works
Ray3 Modify works by using reference images. Users provide a picture of a character to transform the actor in the footage. The model changes the appearance but keeps the original motion and emotion.
Creators can also guide transitions. They provide a start frame and an end frame. The AI then generates the video that moves smoothly between those points.
This control is vital for professional work. It maintains continuity across shots. According to the company, it allows for costume changes, location swaps, and digital re-shoots without a new physical shoot.
Funding and Future of AI-Powered Filmmaking
The launch follows significant investment in Luma AI. In November, the startup raised $900 million in a funding round. The lead investor was Humain, an AI company owned by Saudi Arabia’s Public Investment Fund.
This capital signals strong belief in AI’s role in media. Luma plans to build a large AI computing cluster in Saudi Arabia. The move positions it against competitors like Runway and Kling.
The model is available now on Luma’s Dream Machine platform. It marks a step toward more controllable generative video tools. Studios can now leverage human actors more flexibly within AI-enhanced workflows.
Ray3 Modify represents a key advance in practical AI video editing. It gives filmmakers powerful new tools without sacrificing human performance. The technology is set to reshape how creative content is produced.
Info at your fingertips
What is Luma AI’s Ray3 Modify?
Ray3 Modify is a new AI video model. It lets users edit existing footage by changing how people or scenes look. The tool keeps the original actor’s performance intact.
How do you use the Ray3 Modify tool?
You provide a reference image of the character you want. The AI then applies that look to the actor in your video. You can also set start and end frames to guide scene transitions.
Where is Ray3 Modify available?
The model is available through Luma AI’s Dream Machine platform. Users can access it now. The company released initial video modification features earlier in 2025.
Who are Luma AI’s main competitors?
Luma AI competes with other AI video companies. Key rivals include Runway and Kling. The space is rapidly growing with new creative tools.
Why is this model important for studios?
It saves time and money. Studios can shoot a scene once and then modify it digitally. They can change locations, costumes, or effects without reshooting.
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