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The fiercely competitive compact SUV segment in India has a new champion. Mahindra & Mahindra has officially launched the much-anticipated XUV 3XO, a comprehensive facelift of the popular XUV300, designed to challenge rivals with a bold new identity, cutting-edge features, and aggressive pricing. This launch is seen as a strategic move to reclaim a dominant position in one of the country’s most hotly contested automotive categories.

The XUV 3XO is not merely a cosmetic update; it represents a complete overhaul. From its radical new exterior styling and a feature-rich, technology-laden cabin to a new turbo-petrol engine option and a segment-first panoramic sunroof, Mahindra has left no stone unturned. Priced between INR 7.49 lakh and INR 15.49 lakh (ex-showroom), it aims to offer premium experiences at a accessible value proposition, putting immediate pressure on competitors like Tata Nexon, Hyundai Venue, and Kia Sonet.

What Makes the Mahindra XUV 3XO Facelift a Game-Changer?

The XUV 3XO’s transformation is rooted in a customer-first approach, addressing key aspirations of modern Indian car buyers. The most striking change is its new front fascia, which aligns with Mahindra’s new-age design philosophy, featuring vertical LED headlamps connected by a distinctive light bar—a first in its segment. The rear end gets a full-width connected LED taillamp design, making it instantly recognizable. This bold design language breaks away from the conventional looks of its predecessor and rivals, offering a fresh and futuristic appeal.

Beyond aesthetics, the SUV introduces a segment-leading dual-zone panoramic sunroof, a feature highly sought after by Indian consumers. The interior is now a tech haven, centered around a new 10.25-inch touchscreen infotainment system that supports wireless Android Auto and Apple CarPlay. Complementing this is a fully digital instrument cluster and a sophisticated Harman Kardon audio system, elevating the in-car experience to rival more expensive vehicles.

Performance and Powertrain Options

Mahindra offers the XUV 3XO with a versatile range of powertrains to suit diverse driving needs. The lineup includes:

• A 1.2-litre turbo-petrol engine (mTGDi) generating 110 hp.
• A 1.2-litre direct-injection turbo-petrol engine (mTGDi) producing 130 hp.
• A 1.5-litre diesel engine delivering 117 hp.

A key highlight is the introduction of a 6-speed automatic torque converter transmission option alongside the standard manual and AMT choices. This focus on providing multiple drivetrain options ensures that the XUV 3XO caters to a wide audience, from fuel-efficiency-conscious buyers to those seeking spirited performance.

A Strong Focus on Safety and Advanced Driver Assistance

In today’s market, safety is paramount, and the XUV 3XO rises to the occasion. It is expected to build on the XUV300’s legacy of a high-strength body shell and a 5-star Global NCAP safety rating. The SUV is equipped with up to six airbags, ABS with EBD, electronic stability control, and ISOFIX child seat anchors.

Crucially, Mahindra has equipped the top variants with a comprehensive Level 2 Advanced Driver Assistance System (ADAS). This suite includes adaptive cruise control, lane keep assist, forward collision warning, and autonomous emergency braking, offering a significant technological edge and enhancing overall driving safety on highways and in urban traffic.

The new Mahindra XUV 3XO facelift is a compelling package that successfully blends head-turning design, a premium and tech-savvy cabin, capable performance, and top-tier safety. It demonstrates Mahindra’s deep understanding of the evolving Indian consumer and is poised to not just compete but set new benchmarks in the compact SUV space, making it a top contender for anyone in the market for a feature-packed and stylish urban SUV.

Must Know

What is the price of the new Mahindra XUV 3XO?
The Mahindra XUV 3XO is priced between INR 7.49 lakh and INR 15.49 lakh (ex-showroom). The price varies significantly based on the chosen variant, engine, and transmission.

What are the key new features in the XUV 3XO?
Key highlights include a segment-first panoramic sunroof, a new 10.25-inch touchscreen, a fully digital instrument cluster, a Harman Kardon audio system, and Level 2 ADAS with features like adaptive cruise control.

Which engines are available with the Mahindra XUV 3XO?
It is available with three engine options: a 110 hp 1.2L turbo-petrol, a more powerful 130 hp 1.2L turbo-petrol, and a 117 hp 1.5L diesel engine.

Does the XUV 3XO have ADAS?
Yes, the higher variants of the Mahindra XUV 3XO are equipped with a Level 2 ADAS suite, offering advanced safety and convenience features for assisted driving.

How does the XUV 3XO differ from the older XUV300?
The XUV 3XO is a comprehensive facelift with a completely redesigned exterior, a much more advanced and tech-loaded interior, a new panoramic sunroof, the addition of ADAS, and a new turbo-petrol engine option.