Manipur Dairy Launches New Brand and Products to Boost Local Economy

Manipur has launched a new dairy brand. The state’s milk cooperative unveiled its new identity on September 17, 2025. The event took place at the Raj Bhavan in Imphal.

Governor Ajay Kumar Bhalla led the launch ceremony. The rebranding aims to strengthen the local dairy sector. It is a key step toward self-reliance in milk production.

New Product Line and Digital Systems Introduced

Manipur Dairy introduced several new products. These include Cow Special Milk and Health Plus Double Toned Milk. The cooperative also launched probiotic curd, lassi, and cow ghee.

These products meet modern health demands. They also provide better income for local farmers. According to National Dairy Development Board officials, the offerings will enhance nutrition in the region.

New digital tools were also unveiled. An Automated Milk Collection System and Dairy ERP platform will modernize operations. These systems ensure transparent payments directly to farmers’ bank accounts.

Women’s Cooperatives and Cooling Centre Boost Rural Participation

A new bulk milk chilling center opened in Kakching. This facility will preserve milk quality in remote areas. It is crucial for expanding the cooperative’s reach.

Five new women-led dairy cooperatives were also announced. These societies feature automated milk collection units. They aim to empower rural women through entrepreneurship.

The National Dairy Development Board is providing full support. This includes financial grants and technical guidance. The initiatives are part of the White Revolution 2.0 program.

Manipur Dairy is now positioned for significant growth. This transformation promises sustainable livelihoods for farmers. It also ensures a steady supply of quality dairy products for consumers across the state.

Info at your fingertips

What new products did Manipur Dairy launch?

The cooperative launched Cow Special Milk and Health Plus Double Toned Milk. It also introduced probiotic curd, special lassi, and cow ghee.

How will the new systems help farmers?

The Automated Milk Collection System ensures transparent quality checks. It also enables direct digital payments to farmers’ bank accounts promptly.

What is the significance of the women’s cooperatives?

These cooperatives empower rural women through ownership. They provide automated tools and digital banking to support entrepreneurship.

Who is managing Manipur Dairy?

The National Dairy Development Board is providing professional management. This includes financial support and technical expertise for operations.

Where is the new chilling center located?

The new bulk milk cooling facility is in Kakching. It will help preserve milk quality and expand procurement in surrounding areas.

Trusted Sources

National Dairy Development Board, Government of Manipur, Raj Bhavan Imphal