Marti Surges Past 3.3 Million Riders, Dominating Turkey’s Ride-Hailing Revolution

Marti Technologies has shattered its year-end targets. The mobility platform reported 3.38 million riders as of December 31, 2025. This milestone signals a massive shift in Turkey’s transportation sector.The company now operates a fleet dwarfing traditional taxi services. With 450,000 registered drivers, Marti’s scale is unprecedented. This growth underscores a clear consumer preference for app-based ride-hailing.

Unprecedented Scale Redraws Competitive Lines

The numbers reveal a staggering market advantage. Marti’s rider count grew 34% in just over four months. The platform added 80,000 more riders than its 3.30 million target.Driver registration tells a similar story. Istanbul alone has 316,000 Marti drivers. The city’s official taxi fleet is only about 20,000 vehicles. This creates a nearly 16-to-1 ratio in Marti’s favor.Geographic expansion fueled this surge. Marti launched in 16 new metropolitan areas. Operations now cover 20 markets representing 80% of Turkey’s GDP.

Quality and Safety Underpin Rapid Adoption

Scale alone does not explain this success. Marti maintains high service standards. The platform’s average driver rating is an impressive 4.8 out of 5 stars.Formal background checks provide safety assurance for riders. This commitment to reliability builds trust. It turns first-time users into regular customers.The economic model benefits drivers significantly. Many find better earning opportunities through the platform. This creates a powerful two-sided network effect.

A Market Poised for Further Expansion

Industry analysis suggests room for more growth. According to McKinsey & Company, Turkey’s taxi market was valued between $9 and $12 billion in 2021. Their projections see the ride-hailing segment growing to $15-$20 billion by 2030.Marti has set ambitious new goals. The company targets 3.80 million riders by March 31, 2026. It also aims to grow its driver fleet to 485,000.This trajectory points to long-term market dominance. Traditional taxi services face an existential challenge. Consumers consistently choose the convenience and affordability of digital platforms.

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Marti’s ride-hailing revolution in Turkey is accelerating. The platform’s blend of massive scale, consistent quality, and strategic expansion has reshaped urban mobility. Its path forward seems firmly set on continued market leadership.

Thought you’d like to know

How many riders does Marti have now?

Marti Technologies reported having 3.38 million riders as of December 31, 2025. This exceeded the company’s own year-end target by 80,000 users.

How does Marti compare to regular taxis in Istanbul?

The difference is vast. Istanbul has roughly 20,000 licensed taxis. Marti has over 316,000 registered drivers operating in the same city, a ratio of nearly 16 to 1.

Is Marti only available in Istanbul?

No. While Istanbul is its largest market, Marti now operates in 20 metropolitan areas across Turkey. This includes major cities like Bursa, Adana, and Konya.

What is Marti’s driver quality like?

The platform maintains high standards. Its average driver rating is 4.8 out of 5 stars. All drivers undergo formal background checks for passenger safety.

What are Marti’s next targets?

The company aims to reach 3.80 million riders and 485,000 registered drivers by March 31, 2026. This shows confidence in continued rapid growth.

Why is Marti growing so quickly?

Growth is driven by consumer demand for convenient, app-based transportation and economic opportunities for drivers. Its expansion into new cities has also accelerated adoption nationwide.

Trusted Sources: Business Wire, MarketWatch, Marti Technologies Investor Relations.