Matt & Abby Sign With Currents Management to Expand Brand and Business Ventures

Popular social media creators Matt and Abby Howard have signed with Currents Management. The deal was confirmed this week. The couple will be represented by the Los Angeles-based talent firm.

This partnership aims to grow their brand. They plan to launch new business ventures and expand their media presence. The move signals a new chapter for the high school sweethearts.

From Pandemic Project to Multi-Platform Empire

Matt and Abby Howard have built a massive online following. They boast over 13 million followers across major platforms. Their YouTube channel alone has around 8 million subscribers.

Their content began as a creative outlet during the pandemic. It now includes a successful podcast and family vlogs. They document their lives as parents to their two young sons.

Their journey resonates with a global audience. They share both joyful and challenging moments. This includes their recent experience with a pregnancy loss.

Strategic Growth Beyond Social Media

The management deal will focus on strategic expansion. According to Reuters, such partnerships are key for digital creators scaling their businesses. Currents Management will help them pursue new opportunities.

This includes brand partnerships, live events, and philanthropy. They have previously worked with St. Jude Children’s Research Hospital. Their influence now extends beyond typical social media content.

Their podcast, *The Unplanned Podcast*, frequently features high-profile guests. This has elevated their status in the digital entertainment space. The partnership solidifies their move into mainstream media.

This management deal positions Matt & Abby for significant growth. Their authentic brand continues to attract major opportunities. The Matt & Abby management deal marks a pivotal step in their professional evolution.

Info at your fingertips

Who are Matt and Abby?

Matt and Abby Howard are social media influencers and podcast hosts. They are high school sweethearts and parents to two sons. They gained fame by sharing their lives on YouTube and TikTok.

What is Currents Management?

Currents Management is a digital-first talent management company. It was launched in 2019 by Cameron and Nilou Ajdari. The firm represents around 80 content creators.

How many followers do Matt & Abby have?

They have a combined following of over 13 million people. This includes approximately 8 million YouTube subscribers. They also have 5.4 million TikTok followers.

What is the name of their podcast?

Their podcast is called *The Unplanned Podcast*. They discuss unplanned moments in their lives and relationships. It features guests like Taylor Lautner and Dr. Mike.

Why is this management deal significant?

It allows the couple to expand their brand partnerships and business ventures. It provides professional representation for their growing empire. This is a common step for top-tier digital creators.