Mattel Taps Wreck-It Ralph Writer for Live-Action View-Master Film

Mattel Studios is developing a live-action movie based on its classic View-Master toy. Oscar-nominated screenwriter Phil Johnston will write the project’s screenplay. The film is a collaboration with Sony Pictures Entertainment and Escape Artists.This move continues Mattel’s strategy of building a cinematic universe from its iconic toy brands. The project follows the massive success of the “Barbie” movie.

A Creative Vision for a Classic Toy

Johnston expressed strong personal enthusiasm for the project. He recalled the View-Master being a favorite childhood toy. He stated his goal is to bring that same sense of wonder to the big screen.Johnston’s filmography includes co-writing and co-directing Disney’s “Wreck-It Ralph” and “Ralph Breaks the Internet.” He also co-wrote the acclaimed animated hit “Zootopia.” His involvement signals a focus on inventive, character-driven storytelling.According to Reuters, Mattel executives see Johnston as a perfect fit. They praised him as a soulful and inventive storyteller.

Mattel’s Expanding Cinematic Ambitions

The View-Master film is part of a broader slate for Mattel Studios. The company is actively developing multiple films based on its toy properties. This strategy aims to create new entertainment franchises for global audiences.Mattel is also working with Escape Artists on a “Masters of the Universe” live-action film. That project is scheduled for a theatrical release in June 2026. The company is building a significant footprint in the film industry.For consumers, this means a potential new wave of family-friendly films inspired by nostalgic toys. The success of these projects will determine the long-term viability of Mattel’s film division.

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The live-action View-Master film aims to translate decades of childhood imagination into a major motion picture. This project highlights Mattel’s serious commitment to its entertainment strategy. The adaptation will test the appeal of another classic toy on the big screen.

Dropping this nugget your way

What is a View-Master?

The View-Master is a classic stereoscopic toy first introduced in 1939. It allows users to view 3D images through special reels. The device has been a staple of Mattel’s toy line for generations.

Who is Phil Johnston?

Phil Johnston is an Oscar-nominated screenwriter, producer, and director. He is best known for his work on “Wreck-It Ralph,” “Ralph Breaks the Internet,” and “Zootopia.” He will write the screenplay for the View-Master film.

When will the View-Master movie be released?

An official release date has not yet been announced. The project is in the early development stage with the screenwriter now attached. Production timelines will become clearer in the coming months.

Is this a live-action or animated film?

The project is officially described as a live-action feature film. It is not currently being developed as an animated project. The creative team aims to reimagine the toy’s concept for a new medium.

What other Mattel movies are in development?

Mattel is developing a “Masters of the Universe” movie for a 2026 release. The company has numerous other projects based on its toy brands in various stages of development. This includes films about Hot Wheels, Barney, and Magic 8 Ball.