Mauricio Umansky Steps Into ARI’s 2026 Campaign with Signature Confidence

Mauricio Umansky is embracing a new role as the face of ARI’s 2026 campaign. The “Buying Beverly Hills” star recently opened up about the experience. He revealed the collaboration felt like a natural fit from the start.

According to Us Weekly, Umansky has been a dedicated customer of the brand for years. His journey from client to campaign model was entirely organic. This authenticity shines through in the campaign’s bold imagery.

From Real Estate to Runway: A Natural Transition

Umansky admitted the modeling request initially took him by surprise. He is not a professional model. However, his long-standing love for the brand’s clothing made the decision easy.

The shoot involved shirtless photos, which Umansky took in stride. He joked about being comfortable without a shirt, calling it “just my life.” The real estate mogul emphasized there was no deeper statement being made. He was simply being himself.

A Collaboration Built on Genuine Fandom

This partnership is rooted in Umansky’s genuine appreciation for ARI. He first discovered the brand by walking past its store four years ago. The relationship grew naturally from a customer base to a professional collaboration.

Umansky’s packed schedule meant he missed the initial buzz around the announcement. He told Us Weekly he had been too busy to see any news or social media posts about it. Despite his hectic life, he found the modeling experience enjoyable and fun.

The campaign solidifies Mauricio Umansky’s status as a versatile personality beyond real estate. His involvement in the ARI 2026 campaign highlights a trend of authentic brand partnerships. It shows how genuine fandom can lead to successful collaborations.

Info at your fingertips

What is Mauricio Umansky’s new campaign?

Mauricio Umansky is the new face of the ARI brand’s 2026 campaign. He participated in a photo shoot for the clothing line. The collaboration was announced recently.

How did the collaboration come about?

Umansky has been an ARI customer for about four years. He met the owner after discovering the store. The owner then asked him to model for the brand.

Was Umansky comfortable with the shoot?

Yes, he was very comfortable, even with shirtless scenes. He joked that being shirtless is “nothing new” for him. He approached the entire experience with his signature laid-back attitude.

How long has he been an ARI customer?

Mauricio Umansky stated he has been buying clothes from ARI for approximately four years. He fell in love with the brand after walking by their shop. His fandom preceded the professional partnership.

What was his reaction to the news coverage?

Umansky said he had not seen any coverage due to his busy schedule. He told Us Weekly he had been too occupied to look at news or Instagram. He remained focused on his work throughout the day.

Trusted Sources

Us Weekly