Meta Acquires AI Wearable Startup Limitless to Boost Personal Superintelligence Vision

The AI hardware startup Limitless has been acquired by Meta. The announcement was made on Friday. This ends the company’s journey as an independent maker of AI-powered wearable pendants.

The acquisition signals Meta’s growing focus on AI-enabled wearables. Limitless will join Meta’s Reality Labs wearables organization. Existing customers will see major changes to their service.

What the Acquisition Means for Current Limitless Customers

Limitless will immediately stop selling its wearable AI pendant. The device originally cost $99. According to the company’s statement, support for current hardware will continue for one year.

All customer subscription fees are now canceled. Users are being moved to a free, unlimited plan. However, key software features are being wound down.

This includes the “Rewind” desktop recording software. That tool created a searchable record of user activity. The company will provide options to export or delete personal data.

Meta’s Strategic Push Into AI Hardware and Wearables

This move accelerates Meta’s investment in AI hardware. The tech giant is already developing smart glasses with Ray-Ban and Oakley. Reuters has reported on Meta’s broader ambitions in the AR and AI wearable space.

Limitless cited increasing market competition. Large players like OpenAI and Meta are now building similar devices. The startup’s team will help advance Meta’s vision for “personal superintelligence.”

The deal’s financial terms were not disclosed. Limitless had raised over $33 million from top venture firms. This includes investments from Andreessen Horowitz and New Enterprise Associates.

This acquisition marks a significant consolidation in the competitive AI wearable market. Meta’s move to acquire Limitless strengthens its portfolio against rivals. The focus now shifts to how Meta will integrate this technology into its future products.

Thought you’d like to know

What happens to my Limitless pendant now?

Meta will support the device for one more year. After that, functionality may be limited. The company is no longer selling new units.

Will my recorded conversations be safe?

Yes. Limitless is offering users a clear choice. You can export your data or delete it permanently through the app.

What is Meta planning to do with Limitless technology?

Meta stated the team will work on AI-enabled wearables. This likely means improving existing products like Ray-Ban Meta smart glasses, not launching a new pendant.

Why did Limitless agree to be acquired?

The startup admitted the competitive landscape changed. Competing directly with giants like Meta and OpenAI on both AI and hardware became too difficult.

What was the Limitless pendant supposed to do?

It was a wearable microphone that recorded conversations. The AI then summarized meetings and recalled details you might have forgotten.