Meta has launched a new centralized support hub. The announcement came on Thursday. It is available for Facebook and Instagram users globally. The feature is rolling out now on iOS and Android apps.The company stated its prior support options failed to meet user expectations. The new hub aims to fix that. It centralizes tools for reporting issues and recovering accounts.
AI Assistant and Enhanced Security Features Detailed
A key part of the new hub is an AI assistant. This feature is being tested to offer personalized help. It will first assist Facebook users with account recovery and settings.According to Reuters, Meta claims AI is already improving security. The company says account hacks have dropped over 30% globally. AI also helps identify phishing and suspicious logins faster.These systems help avoid mistakenly disabling accounts. They have also sped up the appeals process. Meta promises clearer guidelines and simpler verification in the new hub.

User Frustration and Legal Action Prompt Change
Despite Meta’s claims, user frustration remains high. Thousands report losing access to accounts or business pages. Many suspect automated systems are to blame without human review.This has led to real-world impacts on livelihoods. Some affected users are now pursuing legal action. An entire Reddit forum was created this year for people suing Meta over disabled accounts.The new hub includes optional selfie video verification for recovery. It also sends better alerts about risky activity. The goal is a more streamlined and secure user experience.
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The new Meta AI support hub represents a direct response to growing criticism. Its success will depend on improving the real-world account recovery experience for millions of users.
Info at your fingertips
What is Meta’s new AI Support Hub?
The hub is a centralized help center on Facebook and Instagram. It combines account recovery tools, reporting options, and an AI assistant. It is designed to offer more personalized support.
How does the AI assistant work?
The assistant provides guided help for tasks like recovering an account. It can also help manage your profile or update settings. It is currently being tested with Facebook users first.
Has Meta’s AI improved account security?
Meta states AI has helped reduce account hacks by over 30%. The systems also work to stop phishing and identify compromised accounts faster. This data was reported by Reuters.
Why are some users suing Meta?
Users are taking legal action after losing access to accounts or business pages. They often cite a lack of human support during the recovery process. This has caused significant financial harm for some.
What new recovery method is available?
Users can now verify their identity with an optional selfie video. This is part of the updated account recovery flow. It aims to make verification simpler and more secure.
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