Meta Tests Facebook Link Limit, Sparking Creator Concerns

Meta is now testing a limit on how many links you can post on Facebook. The social media giant confirmed the experiment to TechCrunch this week. This test directly impacts users who rely on the platform to share external content.

The new limit caps unpaid users at posting only two links. To share more, a user must subscribe to Meta Verified. That subscription starts at $14.99 per month.

How the New Link Limit Works

The test was first noted by social media strategist Matt Navarra. According to his findings, the two-link limit applies to posts on personal profiles using “professional mode” and Facebook Pages.

Professional mode lets users convert a personal profile for wider content discovery. Affiliate links, comments, and links to other Meta platforms like Instagram are not counted toward this limit. The company says it is a limited test to assess value for paying subscribers.

A Meta spokesperson told TechCrunch the goal is to learn if posting more links adds value for Meta Verified users. The test currently does not include official publisher accounts. Users can still share links freely in the comments section of posts.

Broader Impact on the Creator Economy

This move could significantly affect digital creators and small brands. Many rely on free link-sharing to drive traffic to their blogs, stores, or other content. Hitting a two-link cap would force a choice: stop posting, pay for a subscription, or only share content natively on Meta’s apps.

The test aligns with a wider industry trend. Social platforms are increasingly discouraging traffic leaving their ecosystems. According to Meta’s own transparency report, posts with links make up a very small fraction of what users see in their feeds.

In Q3, over 98% of feed views in the U.S. were on posts without any links. This data may inform Meta’s strategy to keep user engagement within its family of apps. The change pressures creators to prioritize content made directly for Facebook, Instagram, and Threads.

This test of a Facebook link limit represents a pivotal shift. Meta is signaling that the free distribution of external web content may come at a new cost for professional users.

A quick knowledge drop for you:

Who is affected by the Facebook link limit test?

The test currently affects personal Facebook profiles using “professional mode” and Facebook Pages. Regular personal profiles and official publishers are not included in this initial experiment, according to Meta.

Why is Meta limiting link posts?

Meta states this is a test to understand if allowing more link posts adds value for its Meta Verified paying subscribers. It is part of a broader effort to enhance the perks of its subscription plan.

How much does Meta Verified cost?

The Meta Verified subscription starts at $14.99 per month on the web. The price can vary slightly if purchased through mobile app stores on iOS or Android devices.

Can I still share links in comments?

Yes. Meta has confirmed that the link-posting limit only applies to making new feed posts. Users can still share any number of links within the comments section of posts.

What happens if I reach the link limit?

If you are part of the test and reach the two-link cap, you will be unable to create new feed posts containing external links. Your options are to subscribe to Meta Verified, share the link in a comment, or post content without a link.

Does this affect links to Instagram or WhatsApp?

No. The limit specifically targets links to external websites. Links to other Meta-owned platforms like Instagram, WhatsApp, and Facebook events are not counted toward the two-link posting limit.