Milan 2026 Winter Olympics Launches with Dua Lipa and Star-Studded Hype

The stage is set for a stylish Winter Games. Milan, Italy, will host the XXV Olympic Winter Games starting February 6, 2026.

Excitement is building far beyond the sports world. NBC has launched a major promotional campaign featuring global music icon Dua Lipa.

A Fashion-Forward Campaign for a Fashion Capital

The new advertisement showcases the unique blend of sport and culture. Dua Lipa strolls through Milan’s historic Galleria Vittorio Emanuele II.

Speaking in Italian, she highlights the city’s cool factor. She says it will get “even cooler” when the world’s top women athletes arrive.

The spot is soundtracked by her hit “Training Season.” It features quick cuts of legendary and rising stars in action.

Featured athletes include skier Lindsey Vonn and snowboarder Chloe Kim. Figure skater Alysa Liu and alpine champion Mikaela Shiffrin also appear.

Building Momentum Beyond the Arena

The marketing push extends beyond the glamorous ad. According to NBC Sports executives, the campaign aims to capture Milan’s confident spirit.

They call Dua Lipa a perfect embodiment of the host city. The focus on elite women athletes is a central narrative for the 2026 Games.

Momentum is also building through other public events. U.S. Olympians recently promoted the Games at the Thanksgiving Day Parade in New York.

In an unexpected crossover, rapper Flavor Flav will sponsor the U.S. bobsled team. His role as official “hype man” adds a unique entertainment layer.

The Games will be broadcast globally on NBC and its streaming service, Peacock. This ensures a wide audience for the Milan spectacle.

The Milan 2026 Winter Olympics are shaping up to be a major cultural moment. With star power and athletic excellence, the event promises a fresh chapter for the Games.

Info at your fingertips

When do the Milan 2026 Winter Olympics start?

The opening ceremony is scheduled for February 6, 2026. The Games will then run for approximately two weeks of competition.

Who is featured in the main NBC promotional ad?

The advertisement stars singer Dua Lipa. It also highlights athletes Lindsey Vonn, Chloe Kim, Alysa Liu, and Mikaela Shiffrin.

How can I watch the 2026 Winter Olympics?

NBC holds the U.S. broadcast rights. Coverage will air on NBC channels and stream live on Peacock.

What is Flavor Flav’s role for the 2026 Games?

The Public Enemy rapper is a sponsor and “hype man” for the U.S. bobsled and skeleton teams. He aims to bring energy and attention to the athletes.

Where will the Winter Olympics be after 2026?

The next Winter Games after Milan will be in 2030. The host has not been officially selected yet.