MINI Countryman Electric Launches in India: Premium EV with 462km Range Priced at ₹54.9 Lakh

India’s electric vehicle market just gained a dose of premium British flair as MINI launched its all-electric Countryman SUV on July 24, 2024. Targeting eco-conscious luxury seekers, this launch taps into India’s surging demand for high-end electric cars. With bookings open across MINI dealerships, the Countryman Electric promises to blend iconic design with zero-emission performance.

What Sets the MINI Countryman Electric Apart in India’s EV Market?

The Countryman Electric isn’t merely an electrified version of its predecessor. MINI has reimagined the experience with India’s luxury buyers in mind. The cabin features MINI’s signature circular central touchscreen – now fully digital – alongside a minimalist digital instrument cluster. Unique tech includes a digital key system and customizable ambient lighting.

Key features tailored for Indian roads include:

• Adaptive Drive Modes: Personal, Core, Go-Kart, and Trail modes adjust steering, throttle, and braking
• Premium Comfort: Powered front seats with memory and heating functions
• Sustainable Materials: Extensive use of recycled fabrics and trim elements
• Rapid Charging: 10-80% charge in under 30 minutes using DC fast chargers

According to MINI India representatives, the design prioritizes “driving joy without compromise,” blending traditional MINI character with next-gen EV technology. The elevated ride height and increased dimensions make it ideal for urban potholes and highway journeys alike.

Power and Performance: Electrifying Capabilities

At its core lies a 66.45kWh lithium-ion battery pack powering a front-mounted electric motor. This setup generates 201bhp and 250Nm of torque, enabling a 0-100km/h sprint in 8.6 seconds. The front-wheel-drive configuration delivers responsive handling while maximizing interior space.

The standout specification is its 462km WLTP-certified range – among the highest for premium EVs in India. Real-world testing suggests approximately 380-400km is achievable under mixed Indian driving conditions. Regenerative braking offers adjustable levels, including one-pedal driving capability ideal for city traffic.

Premium Positioning and Competitive Landscape

Priced between ₹54.90 lakh and ₹62.00 lakh (ex-showroom), the Countryman Electric enters India’s premium EV segment. It competes with:

• Hyundai Ioniq 5 (₹45-55 lakh)
• Upcoming Skoda Enyaq
• Volkswagen ID.4 GTX

MINI emphasizes its heritage and driving dynamics as key differentiators. As noted by automotive analyst Ravi Bhatia of JATO Dynamics: “MINI’s strong brand identity gives it an edge. The Countryman Electric targets buyers seeking distinctiveness alongside sustainability – a growing niche in India’s luxury market.”

Market Strategy and Future Outlook

MINI is initially importing the Countryman Electric as a completely built unit (CBU), explaining its premium pricing. The company plans targeted marketing focusing on metro cities with established EV infrastructure. Early adopters can choose three variants: Essential, Classic, and Favoured.

India’s EV revolution just gained a charismatic new player. The MINI Countryman Electric combines retro-futuristic design, credible range, and the brand’s trademark driving verve. While priced for the luxury segment, it delivers a compelling package for those seeking style and sustainability without compromise. Visit MINI India’s official website to explore specifications and book a test drive today.

Must Know
What is the real-world range of the MINI Countryman Electric in India?
While officially rated at 462km (WLTP), real-world conditions like traffic, AC usage, and road quality typically yield 380-400km per charge. Highway efficiency improves significantly due to regenerative braking.

How long does charging take?
Using a 130kW DC fast charger, 10-80% takes 28 minutes. A 11kW AC home charger requires approximately 6.5 hours for a full charge. MINI provides a complimentary wall box charger with installation support.

What warranty does MINI offer?
The battery pack has an 8-year/160,000km warranty. The vehicle itself comes with a standard 3-year/unlimited-kilometer warranty, including roadside assistance.

Does it qualify for Indian EV subsidies?
As a CBU import priced above ₹30 lakh, it doesn’t qualify for FAME-II or state subsidies. However, some states offer road tax concessions for EVs.

How does it handle Indian road conditions?
With 170mm ground clearance, reinforced underbody protection, and specially tuned suspension, it’s engineered for challenging roads. Run-flat tires come standard.

What are the key rivals?
Primary competitors include the Hyundai Ioniq 5, Volvo XC40 Recharge, and upcoming models like the Skoda Enyaq. The MINI differentiates through brand cachet and driving dynamics.