Mini has revealed two dramatic one-off John Cooper Works models. The custom builds were created in collaboration with lifestyle brand Deus Ex Machina. They debuted at the IAA Mobility show in Munich this week.
One model is a petrol-powered track car named Machina. The other is an electric surf-themed vehicle called Skeg. Both showcase extreme customizations and unique design philosophies.
Radical Design and Bespoke Features
The Machina features a bold red, white, and black livery. Its bodywork includes wide fender extensions and a massive rear wing. Retro-inspired hood lights and a custom grille complete its aggressive look.
Inside, the cabin is fully stripped for racing. It features bucket seats with five-point harnesses and a full roll cage. Aluminum floor plates and a hydraulic handbrake emphasize its track-ready purpose.
The electric Skeg model presents a completely different aesthetic. It wears a silver, black, and yellow wrap with raw fiberglass panels. Its design is inspired by surfboard construction and beach culture.
Its translucent fender extensions reduce weight by 15 percent. A large roof spoiler and a glowing front grille make it instantly recognizable. The interior includes neoprene seats and storage for surf gear.
Collaboration Focuses on Lifestyle Branding
According to Reuters, such collaborations are key for brands targeting niche audiences. This project merges automotive passion with custom culture. It highlights Mini’s commitment to unique customer experiences.
The cars themselves will not enter production. However, a full apparel line launched alongside them. This clothing collection will be available for purchase through Deus Ex Machina’s network.
This strategy allows the brands to reach fans beyond the automotive world. It creates a tangible product from a conceptual show car. The move is seen as a successful marketing engagement.
These Mini JCW custom builds prove the brand’s dedication to individuality and performance. They blend high-octane heritage with contemporary custom culture perfectly. The collaboration sets a new benchmark for automotive lifestyle partnerships.
Thought you’d like to know
Are the Mini Deus Ex Machina cars for sale?
No, both the Machina and Skeg are one-off concept vehicles. They were built as design studies and are not planned for production.
Do these custom Minis have more power?
No, both models use the standard JCW powertrains. The petrol model has 228 horsepower, and the electric version has 255 horsepower.
What is the theme of the Skeg concept?
The Skeg is inspired by surf culture. It features raw fiberglass, neoprene upholstery, and integrated storage for a surfboard and wetsuits.
Where were these custom Minis first shown?
They debuted at the IAA Mobility show in Munich, Germany. The reveal was accompanied by a launch party for the collaboration.
Can I buy merchandise from this collaboration?
Yes. A full apparel line from Mini and Deus Ex Machina is available. The clothing is sold through the Deus Ex Machina network.
Trusted Sources: Reuters, Automotive News Europe, BMW Group Press Club.
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