Miraj Cinemas Opens Alwar’s Premier Luxury Multiplex at Urban Square

Movie lovers in Alwar now have a new, world-class destination for entertainment as India’s cinematic landscape continues its robust growth beyond metropolitan hubs. Miraj Cinemas, the nation’s third-largest multiplex chain, has officially opened the doors to Alwar’s largest luxury cinema, marking a significant step in its strategic national expansion and reinforcing the growing demand for premium entertainment experiences in Tier 2 cities.

How Does Multiplex Expansion Impact Tier 2 City Economies?

The strategic opening of premium entertainment venues like the new Miraj Cinemas multiplex serves as a catalyst for local economic development. Located at the Urban Square Galleria Mall on Alwar Tijara Road, the property is poised to become a central lifestyle hub, driving increased footfall to the mall and surrounding businesses. This model of placing high-end cinemas in easily accessible locations creates a ripple effect, boosting retail, food and beverage, and leisure spending. It also generates local employment opportunities and elevates the city’s profile as a modern commercial and entertainment destination, aligning with broader national trends of infrastructural and economic growth in developing urban centers.

The new four-screen property is designed to offer an unparalleled movie-watching experience, featuring a total seating capacity of 606 across its auditoriums. Plush push-back seats are complemented by best-in-class recliners, ensuring maximum comfort. The design aesthetic marries modern luxury with cultural warmth, utilizing rich golden-beige tones, geometric wall patterns, and subtle ambient lighting. This visual appeal is matched by technical excellence, with state-of-the-art Dolby 7.1 surround sound and 3D-enabled projection systems installed to provide crystal-clear audio and video quality.

A Comprehensive Entertainment Experience

Beyond the screens, Miraj Cinemas has focused on curating a holistic experience. The lobby and concession areas are designed with the same attention to detail as the auditoriums. The signature Pop Corner concession stand is conceptualized like a modern café-meets-lounge, offering a variety of refreshments. To celebrate the launch, the chain is offering a special inaugural Samosa Combo, pairing a classic samosa with a beverage, for a discounted price of ₹150. This blend of international standards with local flavors is a key part of the brand’s strategy to connect with audiences.

This launch in Alwar expands Miraj Cinemas’ presence in Rajasthan to eight properties and 20 screens, underscoring a deep commitment to the region. The move comes shortly after the chain was honored as the Best Multiplex Theatre of the Year for IMAX Wadala at the IMAX Big Cine Awards 2025. Nationally, the brand now operates 243 screens across 72 locations in 49 cities, with plans to add two new IMAX screens to its growing portfolio. This continued growth highlights a successful strategy of delivering premium cinema experiences not just in metros but also in emerging markets where audiences are equally passionate about high-quality entertainment.

The strategic opening of Miraj Cinemas’ new luxury multiplex in Alwar is more than just adding screens; it is a testament to the evolving entertainment appetite across India, bringing cutting-edge technology and premium comfort directly to the doorsteps of audiences in growing cities, solidifying cinema as a cornerstone of modern community and economic life. For showtimes and bookings, visit their official website.

Must Know

What are the key features of the new Miraj Cinemas in Alwar?
The new multiplex is Alwar’s largest, featuring four auditoriums with a total of 606 plush push-back seats and recliners. It is equipped with Dolby 7.1 surround sound, 3D projection technology, and a modern, luxuriously designed interior for a premium viewing experience.

Where is the new Miraj Cinemas multiplex located in Alwar?
The new property is located at the Urban Square Galleria Mall on Alwar Tijara Road, near Telco Circle. It is designed to be a centrally located and easily accessible entertainment hub for the city.

What special offer is available for the launch of the new cinema?
To celebrate the grand opening, Miraj Cinemas is offering a special Samosa Combo, which includes a classic samosa and a beverage, for a discounted price of ₹150 at their concession stand, the Pop Corner.

How many screens does Miraj Cinemas now operate in Rajasthan?
With the addition of the four screens in Alwar, Miraj Cinemas now operates a total of 20 screens across eight different properties in the state of Rajasthan.

What recent award did Miraj Cinemas win?
Miraj Cinemas was recently honored with the award for Best Multiplex Theatre of the Year for IMAX Wadala at the prestigious IMAX Big Cine Awards 2025.