Advertisement The energy drink aisle isn’t just a shelf—it’s a battlefield. And for two decades, one brand has consistently outmaneuvered giants through sheer marketing audacity: Monster Energy. With its iconic claw-mark logo and neon-green cans, Monster didn’t just enter the market; it rewrote the rules. Born in 2002 as Hansen’s Natural, this underdog transformed into … Continue reading Monster Energy Marketing Innovations: Leading the Global Beverage Revolution