NBC Sports Network Returns: New Linear Channel Launches November 17

NBCUniversal is bringing back the NBC Sports Network. The new channel launches next week on November 17. It will first be available on YouTube TV.

This move creates a linear home for live sports streaming on Peacock. The channel will later expand to Comcast’s Xfinity platform. According to a company statement, this is a key part of their distribution strategy.

Channel Will Feature Major League Games and Events

The revived NBCSN will carry a packed schedule. It will broadcast live NBA and WNBA games. Premier League soccer and Big Ten football are also included.

Notre Dame football and Olympic sports coverage are part of the lineup. The popular “Gold Zone” whip-around show will air on the network. NBCU also promises MLB games from a soon-to-be-announced agreement.

This provides a traditional TV option for premium sports content. It aims to serve viewers who prefer aggregated pay-TV packages. The channel is a new monetization path for NBCUniversal’s sports rights.

A Strategic Pillar for Linear and Streaming

The launch comes as NBCU plans to sunset many of its cable channels. It represents a strategic shift. The company is focusing its linear future on live sports and news.

This gives league partners broader reach for their games. It also offers advertisers a dedicated sports audience on linear TV. The network supports the company’s “watch anywhere” promise.

Fans now have more ways to access must-see games. They can choose between the streaming-first Peacock or the new linear channel. This dual approach aims to capture the widest possible audience.

The return of the NBC Sports Network marks a significant bet on live sports as a linear TV anchor. This new channel provides a crucial bridge between streaming and traditional pay-TV for major events.

Thought you’d like to know

Q1: When does the new NBC Sports Network launch?

The channel officially launches on November 17, 2023. It will be available first on YouTube TV. Availability on Xfinity will follow shortly after.

Q2: What sports will the channel show?

It will feature NBA, WNBA, Premier League soccer, and Big Ten football. Coverage also includes Notre Dame football, Olympic sports, and the “Gold Zone” show. MLB games are coming soon.

Q3: Is this the same channel that shut down in 2021?

Yes, it revives the NBC Sports Network brand that was discontinued in 2021. The new version serves as a linear home for sports currently on the Peacock streaming service.

Q4: Do I need a Peacock subscription to watch?

No, you will not need a Peacock subscription. Access will be through your participating pay-TV provider, like YouTube TV or Xfinity, as part of your existing channel package.

Q5: Why is NBCUniversal launching a new linear channel now?

The company states it drives value for fans and distributors who prefer an aggregated TV experience. It also creates a new revenue path for their premium sports programming.

Q6: Will the channel show all games that are on Peacock?

It will carry a significant portion of the live sports available on Peacock. However, some exclusive streaming events may remain only on the Peacock platform.