NC State Secures Long-Term Adidas Contract Extension Through 2032

NC State University has solidified its long-standing partnership with Adidas. The Wolfpack signed a contract extension with the apparel giant, keeping the three stripes on campus for years to come. The new deal extends the relationship through June 2032.

This move provides stability amid a shifting collegiate apparel landscape. According to documents obtained via public records request, the extension was formally executed in August.

Contract Details and Historical Partnership

The exact financial terms of the new agreement were redacted. University officials cited standard trade secret protections. This is a common practice in major collegiate apparel contracts.

NC State’s exclusive relationship with Adidas began back in 2012. The initial deal was a three-year contract worth approximately $8 million. A subsequent six-year extension in 2015 was valued at $38.7 million.

The partnership has become a core part of the university’s brand identity. Adidas has provided special edition uniforms for football and basketball programs. These include popular “City of Oaks” football jerseys and throwback basketball kits.

Broader Impact and NIL Opportunities

The deal extends beyond standard apparel and equipment provisions. It includes a dedicated, though redacted, annual marketing commitment. This budget specifically allocates funds for NIL Activities with student-athletes.

Adidas has already established a strong NIL presence with NC State athletes. Standouts from the men’s and women’s basketball teams have signed deals. Football star Hollywood Smothers also inked an agreement this fall.

The company has also created a professional pipeline for top Wolfpack talent. Multiple track and field stars have signed professional contracts with Adidas after college. This holistic support strengthens the partnership’s value beyond financials.

This long-term extension ensures NC State and Adidas remain tightly aligned. The partnership provides crucial financial and branding support for the entire athletic department. The NC State Adidas contract extension secures a stable foundation for the next decade of Wolfpack sports.

Info at your fingertips

How long is the new Adidas contract with NC State?

The contract extension runs through June 30, 2032. This secures the partnership for the remainder of this decade and beyond. It was signed by university and Adidas leadership in August.

Why are the financial terms not disclosed?

The dollar figures were redacted from the public documents. The university stated this was due to standard trade secret protections. This is a common practice with major apparel deals.

Why did NC State choose to stay with Adidas?

The partnership has been mutually beneficial since it began in 2012. Adidas has provided significant brand support and unique uniform designs. The relationship also includes valuable NIL and professional opportunities for athletes.

What special uniforms has Adidas provided?

Football received the “City of Oaks” jersey and helmet combo. Men’s basketball has worn throwback uniforms. The women’s basketball team has featured special Play4Kay editions.

Does the deal include NIL support for athletes?

Yes, the contract includes a dedicated annual marketing commitment. This budget explicitly allocates funds for NIL Activities. Several Wolfpack athletes already have individual Adidas NIL deals.

Trusted Sources

The Wolfpacker, NC State University, Adidas