Netflix Announces 10-for-1 Stock Split to Democratize Share Ownership

Netflix has approved a significant 10-for-1 stock split. The streaming leader’s board announced the move on October 30, 2025. This is the company’s first stock split in over a decade. The decision aims to make shares more accessible to a broader base of retail investors.

The split follows a strong quarterly earnings report. It signals confidence in the company’s continued growth trajectory.

Breaking Down the Netflix Stock Split Mechanics

Netflix shares will split into ten new shares for every one share held. Shareholders of record on November 10, 2025, will receive nine additional shares for each one they own. The distribution of these new shares is set for November 14.

Trading on a split-adjusted basis will begin on November 17, 2025. This will effectively lower the per-share price by a factor of ten. The underlying market capitalization of the company remains unchanged.

Why Netflix is Splitting Its Stock Now

This marks Netflix’s first stock split since July 2015. Back then, the company executed a 7-for-1 split. Stock splits are primarily a strategic move to improve share affordability and liquidity.

With shares trading above $1,000, the high price can deter smaller investors. A lower post-split price, around $109, is psychologically more appealing. This can increase retail participation and trading volume.

The Financial Backdrop of the Split Decision

Netflix recently reported robust third-quarter earnings for 2025. According to Reuters, revenue grew 17% year-over-year to $11.5 billion. The company also posted a net income of $2.55 billion.

This strong financial performance provides a solid foundation for the corporate action. The company is also seeing accelerated growth from its advertising tier. This new revenue stream is contributing significantly to its bottom line.

The upcoming Netflix stock split represents a strategic effort to broaden its investor base and reflects management’s optimistic outlook for the future. While the split does not change the company’s fundamental value, it democratizes ownership and could fuel renewed market interest.

Info at your fingertips

What is a 10-for-1 stock split?

A 10-for-1 stock split means you receive ten shares for every one share you own. The total value of your investment remains the same immediately after the split. It is similar to exchanging a ten-dollar bill for ten one-dollar bills.

When do I need to own Netflix stock to get the new shares?

You must be a shareholder of record by the close of business on November 10, 2025. This is the official record date set by the company. If you buy shares after this date, you will not receive the additional split shares.

What will the new Netflix stock price be?

The new price will be approximately one-tenth of the pre-split price. For example, if a share was $1,089 before the split, it will trade around $109 afterward. The exact price will be set by the market when trading resumes on November 17.

Does a stock split change the value of my investment?

No, a stock split does not instantly change the total value of your investment. You own more shares, but each share is worth a proportionally lower amount. The value of your holding will then fluctuate with the market price as usual.

Why do companies like Netflix perform stock splits?

Companies perform stock splits to make individual shares more affordable. This can attract a wider pool of retail investors. It also often generates positive media attention and can improve liquidity in the stock.

When was Netflix’s last stock split?

Netflix’s last stock split occurred on July 15, 2015. That was a 7-for-1 stock split. The company’s stock price has appreciated significantly in the decade since that event.