Netflix Snubs Subscriber Deals Again, Unleashes 35% Merchandise Sale for Black Friday 2025

Netflix subscribers hoping for a Black Friday discount will be disappointed again. The streaming giant confirmed it will not offer any subscription price cuts for the 2025 holiday season. However, the company is rolling out a major sale for its fans. Its official merchandise store is slashing prices by 35% on hundreds of items.

This strategy continues Netflix‘s firm stance against discounting its core service. While competitors slash monthly rates, Netflix pushes its physical merchandise. According to Reuters, this move highlights the company’s focus on brand loyalty over subscriber acquisition deals.

The No-Discount Streaming Leader

Netflix remains the outlier in the streaming price wars. Competitors like Disney+, Max, and Paramount+ routinely offer deep Black Friday discounts to attract new users. Netflix has not participated in such promotions for years. The company views its consistent pricing as a sign of strength and content value.

This year, reports from The Verge note that other services may drop to as low as $2.99 per month. Netflix’s standard plans will stay at their current rates. The company reportedly believes its robust original content library justifies the full price. This confidence comes despite increased competition in the streaming market.

For consumers, the message is clear. You cannot get Netflix for less this November. The only official price reduction involves physical goods, not digital access. This has been a point of discussion among industry analysts for several seasons now.

Inside the 35% Netflix Shop Blowout

The real action is at the Netflix Shop online. A sitewide 35% discount is now live using a promotional code. The sale includes merchandise from over a dozen popular Netflix franchises. This is a larger discount than the company offered during the 2024 holiday period.

Fans can find apparel, collectibles, and home goods from shows like “Stranger Things,” “The Witcher,” and “Squid Game.” The timing aligns with the recent premiere of “Stranger Things” Season 5, Volume 1. The Associated Press reported a surge in demand for related merchandise following the premiere.

The sale is expected to run through the Cyber Monday weekend. It represents a significant revenue stream for Netflix outside of subscriptions. For dedicated fans, it is the primary way to engage with Black Friday savings connected to the brand.

The Netflix Black Friday strategy underscores a market divide: pay full price for the streamer or seek discounts elsewhere. Their merchandise sale remains the sole holiday bargain for the platform’s biggest enthusiasts.

Thought you’d like to know-

Q1: Can I get a Netflix subscription discount from another retailer?

No. Netflix does not allow third-party retailers to sell discounted subscriptions. Gift cards are sometimes sold at face value, but not below. Any offer for a cheap Netflix plan is likely a scam.

Q2: What is the discount code for the Netflix Shop sale?

The promotion uses the code BFCM35 at checkout. This applies a 35% discount to nearly all items on the official Netflix Shop website. The code is valid through December 2, 2025.

Q3: Does the merchandise sale include new “Stranger Things” items?

Yes. Newly released merchandise tied to “Stranger Things” Season 5 is included in the sitewide sale. This includes clothing, posters, and various collectibles featuring the latest season’s themes and characters.

Q4: Why doesn’t Netflix do Black Friday subscription deals?

Analysts say Netflix avoids discounts to maintain a premium brand image and predictable revenue. The company believes its content is strong enough that customers will pay the standard price throughout the year.

Q5: Are other streaming services having Black Friday sales?

Yes. Many competing streaming platforms traditionally offer major Black Friday and Cyber Monday discounts. In 2025, services like Hulu, Paramount+, and Max are expected to offer monthly plans for as low as $2.99 to $4.99 for new and returning subscribers.