Netflix Casting Removal Sparks User Confusion and Backlash

Netflix has removed a popular feature from its mobile app. Users can no longer cast content to most smart TVs. The change was quietly confirmed on the company’s support pages.

This move disrupts a common viewing habit for millions. People often used their phones to browse and start playback on a bigger screen. Now, they must use their TV’s native app and remote.

Legacy Devices Get a Temporary Reprieve from the Ban

The casting ban is not absolute for every user. Older Chromecast models and some Google Cast-enabled TVs are currently exempt. According to Android Authority, this exception is noted in Netflix’s updated help documentation.

However, even this loophole has a major restriction. Users on Netflix’s cheaper, ad-supported plans cannot cast at all. The feature is reserved for subscribers on premium, ad-free tiers with those specific older devices.

This creates a fragmented experience for the user base. People with modern Samsung, LG, or Roku TVs are fully blocked from mobile casting. The company is clearly pushing viewers toward using built-in TV apps.

A Strategic Shift Toward In-App Engagement and Ads

Industry observers see this as a strategic business decision. By forcing users to the TV app, Netflix gains more control over the viewing environment. This is especially relevant for its growing ad-supported subscription tier.

Ad delivery and measurement are more consistent within the dedicated TV application. The move also simplifies the technical landscape for Netflix’s engineers. Supporting a wide array of casting protocols across devices is complex.

The change has been met with frustration online. Many users preferred using their phone as a remote for easier typing and browsing. The shift is seen as a step back in convenience for the sake of business priorities.

This Netflix casting removal marks a significant change in how users interact with the service on their televisions. The company is prioritizing its platform ecosystem over user convenience. It remains to be seen if user pushback will alter this new direction.

Info at your fingertips

Which devices can still cast Netflix?

Only some older Chromecast models and certain Google Cast TVs still support it. This also requires a premium, ad-free Netflix subscription plan to work.

Why did Netflix remove casting support?

Netflix likely wants users on its official TV apps for better ad delivery and control. It also reduces the complexity of supporting numerous casting standards.

What should I use instead of casting?

You must use the Netflix app installed directly on your smart TV or streaming device. Navigate using your TV’s remote control instead of your phone.

Does this affect screen mirroring?

This change specifically blocks the cast button in the Netflix app. General screen mirroring from your phone to TV may still work but is not supported by Netflix.

Will this change come to all devices eventually?

Netflix’s support pages suggest the exception for legacy devices may not last. The direction is clearly toward phasing out mobile-based casting entirely.