Netflix House Opens First Permanent Immersive Fan Experience in Pennsylvania

Netflix has officially opened its first permanent Netflix House. The massive venue launched on November 12 at the King of Prussia Mall in Pennsylvania. This marks a major strategic shift for the streaming giant into physical, live entertainment. Fans can now step directly into the worlds of their favorite shows.

A New Way to Experience Netflix

Netflix House spans over 100,000 square feet. It offers immersive sets, themed dining, and interactive games. Visitors can explore public areas for free or purchase tickets for larger, ticketed experiences.

According to a statement on Netflix’s Tudum site, the goal is to let guests “step into their favorite stories.” The company aims to create deeper, more tangible connections with its audience. This move goes far beyond temporary pop-up events.

One main attraction is “Wednesday: Eve of the Outcasts.” This 60-minute interactive adventure is based on the hit series “Wednesday.” Guests navigate a dark carnival filled with puzzles, performers, and photo opportunities.

Another key experience is “One Piece: Quest for the Devil Fruit.” This team-based game draws from the live-action series. Participants search for the legendary fruit while exploring detailed sets from the show.

Additional activities include a nine-hole Netflix-themed mini-golf course. There are also VR games inspired by “Squid Game” and “Stranger Things.” Guests can dine at the Netflix Bites restaurant and shop for exclusive merchandise.

Why Netflix Chose Philadelphia

Netflix selected the King of Prussia location for its size and accessibility. The company cited the area’s strong community presence and creative spirit. The mall provided the necessary large footprint for expansive installations.

The venue’s design includes a signature red-envelope entrance. This is a nostalgic nod to Netflix’s origins in DVD rentals. Inside, colorful halls are filled with show-inspired decor and interactive elements.

Beyond the Screen: The Broader Impact

This launch signals Netflix’s serious investment in live entertainment. It represents a new revenue stream that complements its digital platform. The strategy helps build stronger fan loyalty outside the home.

The project also benefits the retail landscape. Malls are increasingly transforming vacant anchor stores into entertainment destinations. This partnership brings significant new foot traffic to the shopping center.

Industry analysts see this as a logical evolution. As streaming competition intensifies, unique physical experiences offer a new edge. Netflix House provides a novel way for fans to engage with the brand.

Netflix House provides a bold new frontier for fan engagement, blending digital storytelling with real-world adventure. This permanent venue solidifies the company’s move beyond the screen, offering an unforgettable experience for subscribers and casual visitors alike.

Thought you’d like to know

What shows are featured at Netflix House?

Current featured shows include “Wednesday,” “One Piece,” “Stranger Things,” and “Squid Game.” The venue offers specific attractions and games based on these popular series. The featured lineup may change over time.

How much do tickets cost?

Entry to the public areas of Netflix House is completely free. Ticketed experiences, like the “Wednesday” adventure, start at approximately $39 per person. Prices vary based on the specific activity.

Where is Netflix House located?

The first permanent Netflix House is located at the King of Prussia Mall in Pennsylvania. The exact address is 180 N. Gulph Road, King of Prussia. It is situated in the United States’ second-largest shopping mall.

What are the operating hours?

The venue is open Monday through Thursday from 10 a.m. to 10 p.m. On Fridays and Saturdays, hours extend until midnight. Sunday hours are from 10 a.m. to 8 p.m.

Is this the only Netflix House location?

Yes, the King of Prussia location is the first permanent Netflix House to open. Netflix has not officially announced plans for additional locations yet. The success of this flagship venue will likely influence future expansion.

Trusted Sources

Netflix Tudum, Associated Press, Reuters