Netflix House Opens in Philadelphia Mall: A Bold Bet on Real-World Fandom

Netflix‘s first permanent entertainment venue opened today. The streaming giant launched Netflix House Philadelphia. It is located in the King of Prussia Mall. The doors opened to the public on Wednesday, November 12, 2025.

This massive 100,000-square-foot space transforms a former department store. It marks Netflix’s biggest move into physical experiences. The company aims to bring its hit shows directly to fans.

What Visitors Can Experience Inside Netflix House

Two major paid attractions anchor the venue. The first is “Wednesday: Eve of the Outcasts.” It is based on the record-breaking series. Guests explore a cursed carnival and settings from Nevermore Academy.

They interact with games and even text the character “Thing.” The second feature is “One Piece: Quest for the Devil Fruit.” It is an immersive escape room experience. Both experiences include photo opportunities for guests.

Beyond those, a free area offers numerous selfie spots. A giant “Thing” sculpture and Squid Game mannequins are highlights. An upper level houses a unique mini-golf course and VR game rooms.

Can a Streaming Giant Succeed Offline?

This venture is a significant test for Netflix. According to reports from The Hollywood Reporter, the location supports nearly 300 local jobs. It operates with extended hours, separate from the mall.

Netflix executives see it as both a destination and a marketing tool. Co-CEO Greg Peters highlighted its accessibility for local and traveling fans. However, the scale is modest compared to traditional theme parks.

The success likely hinges on regular local visits. Netflix plans future locations in Dallas and Las Vegas. The company is betting its powerful IP can draw crowds repeatedly.

Netflix House Philadelphia represents a new frontier for the streaming leader. It blends digital fandom with tangible, shareable moments. The financial and cultural impact of this real-world experiment will be closely watched.

A quick knowledge drop for you

Q1: How much do tickets to Netflix House cost?

Tickets for the main feature experiences start at $39. Prices vary by date, time, and specific activity. VR games and mini-golf have separate starting fees of $25 and $15.

Q2: Is Netflix House suitable for young children?

The “Wednesday” experience is dark and hazy, which may frighten young kids. The “One Piece” escape room is family-friendly. The free areas and mini-golf are suitable for all ages.

Q3: What are the operating hours for the venue?

It opens daily at 10 a.m. Closing is 10 p.m. Monday-Thursday, midnight on Fridays and Saturdays, and 8 p.m. on Sundays. It has its own exterior entrance.

Q4: Does Netflix House have food and shopping?

Yes. Netflix Bites is a full-service restaurant and bar inside. The Netflix Shop sells exclusive merchandise related to popular shows.

Q5: Why did Netflix choose Philadelphia for this first location?

The company cited the large space available in the iconic King of Prussia Mall. It also points to the area’s strong local population and accessibility for regional tourism.

Q6: Will the experiences inside change over time?

Yes. Netflix plans to rotate the featured attractions. This strategy is designed to encourage repeat visits from local fans as new shows and movies are promoted.