Netflix Ramps Up Video Podcast Push with Major iHeartMedia Deal

Netflix is doubling down on video podcasts. The streaming giant announced a new partnership with iHeartMedia on Tuesday.

This deal brings 14 popular iHeartMedia podcasts exclusively to Netflix. The video episodes are set to premiere in early 2026.

Strategic Move to Capture Podcast Viewers

This is Netflix‘s second major foray into podcasting this year. The company recently signed a similar deal with Spotify.

According to a report from TechCrunch, the lineup includes major shows. These range from comedy to true crime and sports analysis.

Notable titles include “My Favorite Murder” and “The Breakfast Club”. Chelsea Handler’s “Dear Chelsea” is also part of the package.

Netflix will host all new video episodes. It will also stream select library content from each show.

iHeartMedia keeps the audio rights. Listeners can still find the audio versions on iHeartRadio and other podcast apps.

The move targets viewers who prefer watching podcasts. Netflix hopes to draw them away from platforms like YouTube.

Broader Content Strategy and Market Impact

This deal is part of a larger Netflix strategy. The company is expanding beyond traditional TV and film.

It seeks to attract diverse audiences and tap into the creator economy. Recent partnerships with creators like Ms. Rachel align with this goal.

The shift could impact podcast creators. Moving video exclusivity to Netflix may affect their YouTube ad revenue and audience reach.

Fans used to watching on YouTube might need to adapt. However, it offers Netflix subscribers a new type of on-demand content.

For Netflix, it represents another avenue for growth. It adds fresh, talk-based programming to its vast library.

The streaming wars continue to evolve. Content like video podcasts is becoming a new battleground for subscriber attention.

This major iHeartMedia deal solidifies Netflix’s commitment to video podcasts. It marks a significant shift in how premium podcast content is distributed and consumed. The early 2026 launch will be a key test for this evolving format.

Info at your fingertips

Q1: Which podcasts are included in the Netflix deal?

The deal includes 14 shows. Key titles are “The Breakfast Club,” “My Favorite Murder,” and “Dear Chelsea.” The full lineup spans comedy, crime, history, and sports.

Q2: When will the video podcasts be available on Netflix?

The video podcasts will premiere in early 2026. They will launch first in the United States. Netflix plans to expand to other markets afterwards.

Q3: Will the audio versions of these podcasts still be available?

Yes. iHeartMedia retains all audio-only rights. You can still listen to these podcasts on iHeartRadio, Apple Podcasts, Spotify, and other major audio platforms.

Q4: Why is Netflix making deals for video podcasts?

Netflix wants to broaden its content beyond TV and movies. It aims to attract viewers who enjoy watching podcasts, competing directly with YouTube for this audience.

Q5: Is this Netflix’s first podcast deal?

No. This is Netflix’s second major podcast partnership. The company recently announced a similar exclusive deal with Spotify for shows like “The Bill Simmons Podcast.”