Netflix Unleashes Massive Stranger Things Merchandise Blitz for Final Season

Netflix has launched an unprecedented wave of merchandise for the final season of Stranger Things. The streaming giant partnered with dozens of major brands. The campaign includes items from LEGO sets to a real car. This is the largest marketing push in the show’s history.

The goal is to let fans connect with Hawkins one last time. Netflix’s chief marketing officer confirmed the wide-ranging collaborations. The effort taps into the show’s lasting cultural impact and nostalgic 80s aesthetic.

From LEGO Creel House to Real Fiat Cars

The partnerships span nearly every product category imaginable. A standout item is a massive 2,593-piece LEGO set of the Creel House. According to Netflix, it includes 13 minifigures from the final season. The Duffer Brothers called the LEGO collaboration a perfect celebration of their decade-long journey.

Other toy and game partners include Squishmallows, Funko, and Dungeons & Dragons. Apparel deals cover major names like Nike, Converse, and Gap. Home goods collaborations feature brands like Williams Sonoma and Coleman.

Fast Food and a Surprising Detergent Tie-In

The food and beverage collaborations are equally extensive. Partners include Eggo, Doritos, and Gatorade, which is reviving its Citrus Cooler flavor. KFC, McDonald’s, and Starbucks have also created special menu items in various countries.

In a particularly creative move, Netflix partnered with Tide detergent. The campaign stars actress Cara Buono as her character, Karen Wheeler. It humorously addresses the monster-related stains one might encounter in Hawkins.

Retail distribution is global through Target, Walmart, and Primark. For the first time, Netflix and Amazon teamed for a major online launch in Europe. The most surprising item is a limited-edition Fiat car available in Latin America.

This final-season merchandise blitz ensures Stranger Things will remain a fixture in pop culture long after the credits roll. The scale of the campaign reflects the show’s unique and enduring legacy.

Thought you’d like to know

What is the most expensive Stranger Things 5 item?

The limited-edition Fiat Pulse Abarth car is likely the most expensive item. The detailed LEGO Creel House set retails for $299.99. Most other merchandise falls into standard pricing for its category.

Where can I buy this merchandise?

Items are available at major retailers like Target, Walmart, and Hot Topic. A huge selection is also on Amazon in Europe and on the official Netflix Shop online. Availability varies by region and brand.

Is this the biggest merch push for a Netflix show?

Yes. Netflix officials have stated this is their largest collection of products for any series. The number of brand partners involved is unprecedented for the streaming service.

Will there be more collaborations announced?

The current list is extensive but may not be complete. Netflix often staggers announcements. Fans should watch the official Netflix social channels for any new partnership reveals.

Why partner with so many brands?

It capitalizes on the show’s final season for maximum cultural and commercial impact. It allows fans of all interests to engage with the franchise. The strategy extends the show’s visibility far beyond the streaming screen.