Netflix Expands Aggressive Video Podcast Push With SiriusXM Talks

Netflix is in talks with SiriusXM to license its popular video podcasts. This move signals a major expansion of the streaming giant’s audio strategy. The goal is to secure exclusive content for the platform.

According to The Hollywood Reporter, the proposed deal would likely make these podcasts exclusive to Netflix. This would prevent them from appearing on YouTube, Netflix’s primary competitor in this space. No final agreement has been reached yet.

Strategic Moves in the Booming Video Podcast Market

This development follows similar outreach to other major players. Netflix has also reportedly approached iHeartMedia with a comparable proposal. The streamer is actively sending requests to top talent agencies to sign more video podcasters.

SiriusXM’s podcast network was recently ranked number one in the U.S. by Edison Research. Securing its content would be a significant coup for Netflix. It would instantly add a large, established library of popular shows to the service.

Competing Head-On with YouTube for Audience Attention

This strategy directly challenges YouTube’s dominance in video podcasting. Netflix co-CEO Ted Sarandos has publicly supported bringing this content type to the platform. He stated the company is constantly evaluating different content and creators.

The push helps Netflix diversify its offerings beyond traditional series and films. It leverages the growing consumer appetite for long-form, conversational video. This move positions Netflix as a more direct competitor for creator-led content.

Netflix’s video podcast strategy is rapidly taking shape. The streamer is making clear its intention to become a major player. This new content frontier is set to intensify the competition for viewers’ time.

Info at your fingertips

Why is Netflix getting into video podcasts?

Netflix sees video podcasts as a popular and growing content category. It allows the platform to compete more directly with YouTube. This also helps diversify its library beyond scripted shows and movies.

What does exclusive content mean for viewers?

Exclusive content means these video podcasts would only be available on Netflix. They would not be found on other platforms like YouTube. This gives subscribers a unique reason to stay on the service.

Which podcasts are part of this deal?

While a deal is not finalized, SiriusXM’s network includes hits like Call Her Daddy and SmartLess. Netflix already has a deal with Spotify for shows like The Bill Simmons Podcast. The SiriusXM deal would significantly expand this lineup.

How does this affect the podcast industry?

Netflix’s entry signals a major shift. It brings substantial financial resources and a global audience to the space. This could lead to more competition for top talent and exclusive rights.

When will viewers see these podcasts on Netflix?

There is no public timeline yet, as talks with SiriusXM are ongoing. The streamer’s first podcast deal with Spotify was announced recently. Further developments are expected in the coming months.

Trusted Sources

The Hollywood Reporter, Reuters, Edison Research.