NHL’s New Timekeeper: Hockey Stars Champion Swiss-Made NORQAIN Watch Partnership

The National Hockey League has a new official luxury timekeeper. The NHL announced a multi-year partnership with Swiss watch brand NORQAIN. This deal makes NORQAIN the “Official Luxury Sports Watch of the NHL.”The partnership is built on shared values of precision and performance. It connects elite Swiss craftsmanship with the world’s top hockey league.

From the Ice to the Boardroom: The Players Behind the Brand

NORQAIN is uniquely backed by hockey royalty. Co-owners include legendary players Sidney Crosby and Roman Josi. Former Stanley Cup champion Mark Streit is also a founder.The brand merges fine watchmaking with athletic durability. According to the NHL’s press release, the collaboration celebrates resilience and innovation. It highlights the parallel between athletic excellence and technical craftsmanship.This move marks a significant fashion moment for the league. NHL players are increasingly recognized for their style off the ice.

Precision Engineering Meets Athletic Endurance

NORQAIN watches are designed for an active lifestyle. Models like the Adventure Sport are water-resistant and shock-absorbent. They feature scratch-proof sapphire crystal, built for durability.The brand’s limited “Skeleton” models reveal intricate mechanical movements. These timepieces appeal to collectors and sports fans alike. The design ethos is directly inspired by Swiss mountains and athletic performance.This partnership introduces the brand to a massive North American audience. It positions NORQAIN as a watch for those who value both luxury and resilience. The brand gains instant credibility through its deep ties to the sport.

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The NHL’s partnership with NORQAIN solidifies the watch brand’s position in professional sports. It brings Swiss precision to the heart of hockey culture.

Thought you’d like to know

What is the NORQAIN watch partnership with the NHL?

The NHL named NORQAIN its official luxury sports watch partner. This is a multi-year deal connecting the Swiss brand with the hockey league. It involves promotional activities and brand alignment.

Which NHL players own NORQAIN?

Sidney Crosby, Roman Josi, and Mark Streit are co-owners of the brand. They were involved in the brand’s founding and help guide its vision. Their involvement adds authentic athletic credibility to the watches.

Are NORQAIN watches expensive?

NORQAIN offers a range of models at different price points. While they are luxury Swiss watches, they have accessible entry-level options. Limited edition skeleton models command higher prices.

What makes NORQAIN watches unique for sports?

They are built with durability features like shock resistance and scratch-proof glass. Many models are water-resistant up to 100 meters. The designs are inspired by adventure and athletic performance.

Why is this partnership significant for the NHL?

It highlights the growing intersection of professional hockey and high fashion. It provides players with a luxury brand closely tied to their sport. The deal elevates the league’s profile in the lifestyle and luxury markets.