The Denver Nuggets launched a full-scale campaign to get their star to try a famous fast-food item. The team gave away thousands of shirts and coupons to fans at Ball Arena on Saturday. The target was center Nikola Jokić. The item was the Taco Bell Quesarito.This push is the latest in a long-running joke tied to Jokić’s unique draft moment. He was selected 41st overall in 2014 while a Taco Bell commercial aired on television. The team’s playful effort, however, was met with the superstar’s trademark, good-natured refusal.
A Decade-Long Story Rooted in a Draft Night Coincidence
The story began over ten years ago. The NBA draft’s second round went to a commercial break. A Taco Bell ad for the Quesarito played on screen. During that ad, the Denver Nuggets selected Nikola Jokić.That accidental pairing is now legendary basketball trivia. Jokić became a three-time MVP and led the Nuggets to a championship. His career redefined the center position. Fans and media alike often recall the fast-food commercial that soundtracked his arrival.According to reports from ESPN and The Associated Press, Taco Bell recently brought the Quesarito back. The Nuggets saw a perfect marketing and fan engagement opportunity. They first tried to give Jokić the item privately last week. He laughed and walked past it.

Denver’s Playful Arena Takeover Meets a Stone Wall
The team escalated its efforts for Saturday’s home game. They placed a special shirt on every seat in Ball Arena. The shirt featured a screenshot from the 2014 draft broadcast. Its message read: “give the Quesarito a chance.”Each shirt came with a coupon for a free Quesarito. A single chair holding the shirt was also placed where Jokić would see it during his entrance. The superstar smiled at the gesture but once again declined to participate.When asked afterward if he would try it, Jokić held firm. “No. It’s nice they’re finally apologizing. But no,” he stated. His refusal has become a humorous subplot to the Nuggets’ season. It shows his consistent and unaffected personality despite immense fame.
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The ongoing standoff between Nikola Jokić and the Quesarito continues to captivate fans. It blends sports history with lighthearted promotion. While the Nuggets and Taco Bell have apologized for the draft night coincidence in their own way, the league’s most unassuming superstar is not biting.
A quick knowledge drop for you
Why is Nikola Jokić connected to Taco Bell?
He was drafted in 2014 while a Taco Bell Quesarito commercial aired on TV. The coincidence created a lasting link between the player and the product in sports culture.
What did the Denver Nuggets give fans at the game?
The team gave every fan a special t-shirt and a coupon. The shirt referenced the draft moment and asked Jokić to “give the Quesarito a chance.”
Has Nikola Jokić ever tried the Quesarito?
As of now, he has publicly refused every offer. He acknowledged the recent promotion as an “apology” but has not indicated he will try the item.
Is the Quesarito back on Taco Bell’s menu?
Yes. Taco Bell recently reintroduced the Quesarito. The Nuggets’ promotion was timed to coincide with the item’s return to menus.
How did Jokić react to the arena promotion?
He smiled when he saw the display but ignored it. He later told reporters he would not try the Quesarito, despite the widespread campaign.
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