New York City mayoral candidate Zohran Mamdani released a new campaign video entirely in Arabic. The video was published online this past weekend. It directly targets the city’s Arab-speaking and Muslim communities.

Mamdani is a frontrunner in the upcoming election. His campaign focuses on speaking to New York’s diverse ethnic populations. This move aims to secure crucial votes ahead of the November 4th election.
Mamdani’s Direct Pitch to Arab-Speaking New Yorkers
In the video, Mamdani introduces himself in Arabic. He acknowledges his own language skills with a touch of humor. He says he might look familiar but admits his Arabic “needs some work.”
He then outlines key policy promises in Arabic. These include a rent freeze for over two million people. He also promises free and faster buses and universal childcare for all families. According to the New York Times, his campaign has gained significant national attention.
The candidate addressed the high cost of living in the city. He said life has become expensive and hard for families. He vowed to fight to make it easier to open small businesses and pay rent.
Broadening Appeal in a Diverse Electoral Landscape
This targeted outreach reflects the city’s complex demographic makeup. Mamdani is competing against notable figures like former Governor Andrew Cuomo. Cuomo is running as an independent candidate in the race.
Mamdani’s campaign has garnered high-profile praise. Former President Barack Obama recently had a private phone call with him. Obama reportedly told Mamdani his campaign was “impressive to watch.” This endorsement, even if informal, boosts his profile significantly.
The election will test the effectiveness of such highly targeted, multilingual campaigning. Mamdani’s personal connection, through his Syrian-descended wife, adds a layer of authenticity to his appeal. The outcome will signal what matters most to New York’s diverse electorate.
This strategic video underscores the growing importance of niche, culturally-aware outreach in modern urban politics, with Zohran Mamdani’s Arabic ad setting a new tone for the NYC mayoral race.
Thought you’d like to know
Who is Zohran Mamdani running against?
He is running against several candidates. His main opponents are former New York Governor Andrew Cuomo, running as an independent, and Republican Curtis Sliwa. The election is set for November 4th.
Why did Mamdani make an ad in Arabic?
The ad is a direct appeal to New York City’s significant Arab-speaking and Muslim communities. It is part of his broader campaign strategy to connect with the city’s diverse ethnic populations on a personal level.
What are Mamdani’s main campaign promises?
His key promises include freezing rent for over two million people. He also advocates for making buses free and faster and delivering universal childcare to all families in the city.
Did Barack Obama endorse Mamdani?
While not a formal public endorsement, Obama did have a private phone call with Mamdani. The former president praised his campaign as “impressive to watch” and offered to be a future sounding board.
What is Zohran Mamdani’s background?
Mamdani is 34 years old and of Indian lineage. His wife, Rama Suwaji, is of Syrian descent, which provides a personal connection to the Arab community he is addressing in the new ad.
iNews covers the latest and most impactful stories across
entertainment,
business,
sports,
politics, and
technology,
from AI breakthroughs to major global developments. Stay updated with the trends shaping our world. For news tips, editorial feedback, or professional inquiries, please email us at
[email protected].
Get the latest news first by following us on
Google News,
Twitter,
Facebook,
Telegram
, and subscribe to our
YouTube channel.



