The Swiss performance brand On is offering deep discounts for Black Friday. Major retailers like REI and Backcountry have launched sitewide sales. Shoppers can find popular On running and lifestyle shoes at reduced prices. These savings make it an ideal time to invest in high-tech footwear.

According to Reuters, the athletic wear market is highly competitive during the holiday season. On has gained significant popularity for its innovative designs and celebrity endorsements. The current promotions align with the brand’s strategy to capture a larger market share.
Top Shoe Models for Every Activity Receive Price Cuts
Key models are included in the sales. The Cloudmonster 2, a top-rated road running shoe, is now available for $125. This represents a significant reduction from its original $180 price tag. The comfortable Cloudeclipse has also seen multiple price drops.
For trail runners, the Cloudvista 2 Waterproof is a standout choice. Its Missiongrip rubber outsole provides superior traction. The versatile Cloud X 4 AD training sneaker is designed for both gym workouts and running. These models offer consumers high performance at a more accessible cost.
Celebrity Collaborations and Brand Growth Fuel Demand
On’s growth is partly driven by high-profile collaborations. Partnerships with FKA Twigs, Zendaya, and Loewe have increased its fashion credibility. The brand has successfully positioned itself at the intersection of performance and style. This appeals to a broad consumer base beyond just athletes.
The brand’s focus on sustainability and technology continues to attract customers. Its patented CloudTec cushioning system is a key selling point. With these Black Friday deals, On is making its products available to a wider audience. This strategic move is likely to boost its year-end sales figures significantly.
Finding the right On running shoes is now more affordable than ever. The extensive Black Friday discounts provide an exceptional opportunity for new customers to experience the brand’s technology. This sale event underscores On’s commitment to expanding its reach in the competitive athletic footwear market.
Info at your fingertips
Where can I find On shoe discounts?
REI is offering up to 50 percent off select styles. Backcountry and Dick’s Sporting Goods have discounts of up to 40 percent. The official On website also has a “Last Season Shop” with reduced prices.
What is the best On shoe for running?
The On Cloudmonster 2 is an excellent all-around road running shoe. For speed training, the Cloudflow 5 is a highly responsive option. The Cloudeclipse offers maximum cushioning for comfort on long runs.
Are On shoes good for everyday wear?
Yes, models like the On Cloud 6 are designed specifically for lifestyle use. They are lightweight and feature a speed lacing system for convenience. These shoes are ideal for walking, travel, and daily errands.
Does On make waterproof shoes?
On offers waterproof versions of several models. The Cloudhorizon and Cloudvista 2 are available with waterproof membranes. These are perfect for hiking and trail running in wet conditions.
What are On’s most famous collaborations?
On has partnered with Loewe, Roger Federer, and FKA Twigs. The brand also works closely with Zendaya. These collaborations often result in limited-edition sneaker and apparel collections.
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