On Sneakers Surge in Popularity Fueled by Star Collaborations and Major Retail Discounts

The Swiss performance brand On is experiencing unprecedented global demand. This surge is driven by high-profile celebrity partnerships and widespread retail promotions. According to industry reports, the brand’s unique blend of technology and style continues to capture the market. Key retailers are now offering significant discounts on best-selling models.

On Sneakers Dominate Market with Strategic Partnerships

On was founded in 2010 in the Swiss Alps. The brand focused on innovative technology and a low carbon footprint. It has since become a favorite among celebrities and athletes worldwide.Famous faces like Zendaya, Jennifer Lopez, and Gisele Bündchen are frequently spotted wearing On. The brand’s strategy includes major collaborations with cultural icons. A partnership with singer FKA Twigs resulted in a co-designed sneaker collection.Another notable collaboration is with tennis star Roger Federer. He helped design a capsule of tennis-inspired footwear. The brand also teamed with luxury house Loewe for multiple collections.The Loewe x On Cloudsolo shoe launched in October 2025. It was the first style entirely co-designed by both brands. It features a signature lace toggle inspired by Loewe’s iconic pebble.

Retailers Offer Deep Discounts on Best-Selling Models

Several major retailers are currently offering limited-time promotions. These sales are making On’s premium sneakers more accessible. According to retail analysts, discounts are reaching up to 50 percent off.REI is offering up to half off select On sneaker styles. Nordstrom included On in its Half-Yearly Sale with similar discounts. Backcountry and Dick’s Sporting Goods have promotions up to 30 percent off.The brand’s official website also has a “Last Season Shop.” This section offers savings on previous seasons’ collections. The discounts apply to classic models in older colorways.The On Cloudmonster 2 is a top-rated road running shoe. It is now available for a significantly reduced price. The original Cloudmonster is also discounted at Nordstrom.

Top Picks for Every Activity

The On Cloud 6 is recommended as the best everyday sneaker. It is lightweight and ideal for walking or travel. The model features a convenient speed lacing system.For runners seeking speed, the Cloudflow 5 is the optimal choice. Its rocker shape promotes a powerful forward roll. The previous generation, Cloudflow 4, is now heavily discounted.The Cloudsurfer Max and Cloudeclipse offer maximum cushioning. They are designed for comfort and impact absorption during long runs. Both models use On’s patented CloudTec Phase cushioning.The Cloud X 4 AD is a versatile training sneaker. It is built for gym workouts, circuits, and short runs. It combines stability, breathability, and power.The Cloudpulse is On’s first shoe designed specifically for gym training. It blends stability and flexibility for cardio and weights. The Cloudvista 2 Waterproof is the top pick for trail running.

On sneakers have solidified their status as a powerhouse in athletic and lifestyle footwear. The combination of technological innovation and strategic style collaborations proves highly effective. This approach ensures On sneakers remain at the forefront of a competitive global market.