OpenAI Slaps Strict Bans on Sora Deepfakes After Celebrity Backlash

OpenAI is implementing major new restrictions for its Sora AI video generator. The changes specifically target unauthorized deepfakes of celebrities and historical figures. The decision follows public complaints from prominent actors and the families of late public figures. These new guardrails are effective immediately.

The move comes after a joint statement from OpenAI, actor Bryan Cranston, and major talent agencies. According to Reuters, the collaboration aims to establish strong voice and likeness protections for performers and artists.

Bryan Cranston, MLK Jr. Estate Complaints Prompt Action

Actor Bryan Cranston raised the initial alarm after discovering unauthorized Sora videos featuring his likeness. He had not given consent for his image to be used. The families of Robin Williams, George Carlin, and Martin Luther King Jr. also filed complaints with OpenAI.

These incidents exposed a flaw in OpenAI’s existing “opt-in” policy for living persons. The company has now committed to strengthening its technical guardrails. This prevents the replication of a person’s voice and likeness without their express permission.

New Guardrails Reshape AI Video Creation Landscape

The updated policy gives individuals control over their digital simulations. OpenAI will now respond “expeditiously” to any new complaints it receives. This creates a faster takedown process for unauthorized content.

For historical figures, the rules are more nuanced. OpenAI acknowledges strong free speech interests in depicting deceased public figures. However, authorized estate representatives can now formally request that a likeness not be used in Sora videos. This balances creative expression with personal rights.

The swift policy change highlights the growing pressure on AI firms to address ethical concerns. These new Sora deepfake restrictions mark a significant step toward protecting digital identity in the age of generative AI.

Thought you’d like to know

What exactly is changing with Sora?

Users can no longer create videos featuring celebrity likenesses or voices without direct consent. OpenAI has implemented stronger technical blocks to prevent this from happening.

Who complained about Sora deepfakes?

Actor Bryan Cranston and the families of Robin Williams, George Carlin, and Martin Luther King Jr. all raised concerns. Their complaints directly led to this new policy.

How popular is the Sora app?

Sora launched on September 30 and quickly became one of the most downloaded apps in the App Store. Its popularity made the deepfake issue particularly urgent to address.

What about historical figures?

Estate owners or authorized representatives can now request that a historical figure’s likeness not be used. This provides a new layer of control for deceased individuals’ legacies.

Why did OpenAI act so quickly?

The company faced mounting pressure from high-profile individuals and industry groups. A collaborative statement with SAG-AFTRA and talent agencies signaled the need for immediate action.