OpenAI Sora App Faces Court Order Over “Cameo” Feature Trademark Dispute

A federal court has temporarily blocked OpenAI from using the name “Cameo” for a feature in its new Sora app. The order was issued by U.S. District Judge Eumi K. Lee on November 21, 2025. This decision comes after a legal challenge from the celebrity video message platform Cameo.

The temporary restraining order prevents OpenAI from using the word “cameo” or any similar terms on Sora. The feature in question allows users to create deepfake videos of themselves or others with permission. According to CNBC, OpenAI disagrees with the claim that it cannot use the common word.

Legal Battle Puts Sora’s Controversial Feature on Hold

The court’s ruling is a significant initial win for the company Cameo. Cameo CEO Steven Galanis expressed gratification with the decision. He stated the order protects consumers from confusion caused by the shared name.

The restraining order is set to expire on December 22, 2025. A hearing is scheduled for December 19 to further address the matter. Despite the order, the Sora app was still seen using the “cameo” language shortly after the ruling. This legal fight highlights the growing tension between established brands and new AI technologies.

The Sora app’s “cameo” feature had a controversial rollout. Reports from Reuters indicated that the estate of Martin Luther King Jr. became involved in early discussions about its use. This new legal challenge adds another layer of complexity to the feature’s public debut.

Broader Implications for AI and Intellectual Property

This case could set a major precedent for trademark law in the age of artificial intelligence. The core question is whether a company can claim exclusive ownership of a common English word. That is the core of this legal fight.

The outcome may influence how other AI companies name their features and products. A ruling in favor of Cameo could force widespread rebranding across the tech sector. It underscores the delicate balance between innovation and existing intellectual property rights.

The court’s temporary restraining order against OpenAI’s Sora app marks a pivotal moment for AI branding. The “cameo” trademark dispute highlights the legal hurdles facing rapidly deployed artificial intelligence features. The final decision could reshape how generative AI tools are named and marketed globally.

Thought you’d like to know

What is the “cameo” feature in OpenAI’s Sora app?

The feature allows users to create personalized deepfake videos. This is done with the explicit permission of the person being depicted. It has been a central part of the Sora app’s social toolkit.

How long is the temporary restraining order in effect?

The order is set to expire on December 22, 2025. A key hearing on the matter is scheduled for December 19. This gives the court a few days to deliberate before the order lapses.

What has been Cameo’s response to the court’s decision?

Cameo’s CEO stated the company is “gratified” by the ruling. He emphasized the need to protect consumers from brand confusion. The company hopes OpenAI will stop using the mark permanently.

How has OpenAI responded to the trademark claim?

OpenAI has publicly disagreed with Cameo’s position. The company told CNBC it disputes the idea of exclusive ownership over the word “cameo.” This sets the stage for a contentious legal battle.

Why is this trademark case significant for the AI industry?

It tests the limits of trademarking common words used in new AI contexts. A precedent could force many AI companies to reconsider their product names. The result will impact innovation and branding strategies.