Page Six Hollywood Launches as Murdoch Expands West Coast Media Empire

Veteran gossip reporter Ian Mohr is moving to Los Angeles. He will lead the new Page Six Hollywood. This expansion was announced in an internal New York Post staff email.

The new column will cover LA society and entertainment business. It is part of a broader push by the Murdoch-owned News Corp into the California market. This follows the recent announcement of The California Post newspaper.

Deepening Focus on Entertainment and Power Players

Page Six Hollywood promises deeper dives into media power players. It will also cover high-stakes real estate. The aim is to be the definitive source for LA elite news.

According to Reuters, media companies are aggressively expanding digital offerings. This launch positions News Corp to compete directly with established West Coast outlets. It creates a new front in the entertainment news landscape.

A Strategic Move in a Competitive Market

This move consolidates the Murdoch family’s entertainment news holdings. Lachlan Murdoch’s Fox Corp already owns TMZ. Page Six Hollywood will now operate alongside it.

The launch signals a serious challenge to The Los Angeles Times. It also heats up competition for celebrity-focused digital traffic. The success of this venture hinges on capturing the unique culture of Hollywood.

The launch of Page Six Hollywood marks a significant shift in coast-to-coast media strategy. This expansion firmly plants the New York Post’s flagship brand in the heart of the entertainment industry. The media landscape is watching this bold California move closely.

Thought you’d like to know-

What is Page Six Hollywood?

It is a new Los Angeles-based extension of the famous New York Post gossip column. It will focus on LA society, entertainment business, and power players. The column is led by veteran reporter Ian Mohr.

Who is Ian Mohr?

Ian Mohr is a longtime Page Six editor who joined in 2011. He previously worked for The Hollywood Reporter and Variety. His career has spanned both New York and Hollywood circles.

When will Page Six Hollywood launch?

An exact public launch date has not been announced. The news was confirmed via an internal staff email from New York Post EIC Keith Poole. The launch follows the recent announcement of The California Post.

How does this affect the media landscape?

It increases competition in the Southern California news market. The move positions Murdoch-owned outlets against established players like the LA Times. It creates a new, dedicated gossip voice for Hollywood.

Why is News Corp expanding in California?

The company is seeking to grow its audience and influence on the West Coast. This expansion challenges existing media and taps into the lucrative entertainment industry. It represents a strategic business growth initiative.