Paramount+ Forges Landmark Partnership with Premier League Giants Arsenal

Paramount+ has signed a major new partnership with Arsenal Football Club. The deal was announced as a landmark collaboration for both brands. It will bring together global entertainment and elite football.

This multi-faceted agreement will see Paramount+ branding featured across Arsenal’s stadium and digital channels. The partnership is set to run throughout the 2025-2026 season. According to The Hollywood Reporter, the alliance aims to create unique experiences for fans.

Exclusive Content and In-Stadium Activation Planned

The collaboration will produce co-branded content featuring Arsenal players and legends. Club icon Thierry Henry has already narrated the launch video. The campaign, titled “For the Love of the Team,” celebrates the union.

Paramount+ branding will appear on big screens during matches. It will also be in matchday programs and other fan experiences. This activation covers both men’s and women’s first-team games.

Leveraging Blockbuster Shows to Connect with Global Fanbase

Future campaigns will align with major Paramount+ show launches. The first will highlight the return of “Landman” this November. Players will feature in content with a lifelong Arsenal supporter and influencer.

Subsequent activations will showcase men’s and women’s team players. These will be themed around different Paramount+ series. The streamer’s portfolio includes hits like “Yellowstone” and “South Park.”

This Paramount+ Arsenal partnership represents a significant move in sports entertainment convergence. It blends the drama of top-tier football with blockbuster storytelling. The alliance aims to deepen fan engagement through shared passions.

Thought you’d like to know

What does the Paramount+ and Arsenal partnership involve?

The deal involves co-branded content, social media campaigns, and in-stadium branding. It will feature Arsenal players and legends promoting Paramount+ shows. The partnership is active for the 2025-2026 season.

Which Paramount+ shows will be promoted?

Campaigns will highlight series like “Landman,” “MobLand,” and “Yellowstone.” The first activation celebrates the return of “Landman” in November. Other shows in the portfolio include “SpongeBob” and “South Park.”

Will the partnership affect the Arsenal fan experience?

Fans will see Paramount+ branding on matchday big screens and programs. The club promises new experiences to bring supporters closer. Special content featuring players will be released on social media.

Which Arsenal legends are involved in the partnership?

Thierry Henry narrated the launch video titled “For the Love of the Team.” The club has not confirmed involvement of other legends for future content. Current first-team players from both men’s and women’s squads will participate.

Why is this partnership significant for both brands?

It connects a global streamer with a massive football audience. Paramount+ gains access to Arsenal’s millions of fans worldwide. The club benefits from the creative and financial investment of a media giant.