Paramount has hired a top communications executive from a rival. Shannon Buck is joining the company’s direct-to-consumer division.
She will oversee global publicity for Paramount+ and Pluto TV. The move was announced in an internal staff email this week.
Buck Brings Decades of Streaming and PR Expertise
Buck joins from NBCUniversal, where she served as Executive Vice President of Integrated Communications. Her career spans over twenty years in the industry. She has deep expertise in audience engagement for streaming brands.
According to The Hollywood Reporter, she previously had a six-year tenure at Netflix. There, she helped scale the publicity team during a period of immense growth. Her experience is seen as crucial for Paramount’s subscriber goals.
At NBCU, Buck led communications for Peacock. She was instrumental in launching campaigns for shows like “The Traitors.” Her work often focused on driving both critical acclaim and viewer numbers.
A Strategic Hire for Paramount’s Streaming Future
This appointment signals a continued strengthening of Paramount’s leadership. Cindy Holland, who also has a Netflix background, is building her team. Bringing in executives with proven streaming success is a clear priority.
The streaming wars demand sophisticated marketing and subscriber retention strategies. Buck’s specific expertise in these areas will be vital. Her hiring is a direct response to the intense competition in the market.
**Paramount is making a decisive move to bolster its streaming leadership. The appointment of Shannon Buck brings a seasoned expert to the team. This strategic hire aims to sharpen the competitive edge of Paramount+ and Pluto TV in a crowded field.**
Thought you’d like to know
Who did Shannon Buck work for before Paramount?
She was most recently at NBCUniversal. Before that, she held a senior publicity role at Netflix for six years.
What will her new role involve?
Buck will lead all global communications for Paramount’s streaming services. This includes developing publicity strategies for Paramount+ and Pluto TV.
Why is this hire significant for Paramount?
It brings in an executive with specific expertise in subscriber growth. Her experience at major rivals is seen as a valuable asset for competition.
Who announced this new appointment?
Cindy Holland, head of Paramount Direct to Consumer, announced it. She informed staff via an internal email.
What shows did she work on at Peacock?
Buck led publicity for successful Peacock originals. This includes the popular reality competition series “The Traitors.”
জুমবাংলা নিউজ সবার আগে পেতে Follow করুন জুমবাংলা গুগল নিউজ, জুমবাংলা টুইটার , জুমবাংলা ফেসবুক, জুমবাংলা টেলিগ্রাম এবং সাবস্ক্রাইব করুন জুমবাংলা ইউটিউব চ্যানেলে।
