Paramount Taps Disney and Mattel Veteran to Lead Global Consumer Products Push

Paramount Global has hired a new executive to supercharge its merchandise and live events business. The company announced Josh Silverman’s appointment on Wednesday. He will serve as President of Global Products and Experiences.

This move signals a major focus on monetizing Paramount’s vast library of intellectual property. Silverman brings a proven track record from two industry giants, The Walt Disney Co. and Mattel.

Silverman’s Proven Franchise Expertise

Josh Silverman joins Paramount from Mattel. He was most recently the chief franchise officer there. Before that, he held a key leadership role at Marvel and Disney.

At Disney, he managed consumer products licensing and retail operations. This included the company’s famous owned and operated stores. His experience is directly relevant to Paramount’s new goals.

Expanding Paramount’s Brand Footprint

Silverman will oversee a wide range of business units. His responsibilities include consumer products, live experiences, and e-commerce. He will report directly to Paramount’s new leadership, including Jeff Shell.

His mission is to create global ecosystems for fans. This means finding new ways for audiences to engage with beloved characters. According to Reuters, this strategy is crucial for media companies seeking new revenue streams.

The company sees significant growth potential in live experiences. While not building its own major theme parks, Paramount is actively licensing its IP. Examples include a SpongeBob presence at a new Universal park and an upcoming Top Gun immersive experience in Las Vegas.

Thought you’d like to know

Who is Josh Silverman?

He is the new President of Global Products and Experiences at Paramount. Silverman was previously the chief franchise officer at Mattel and held a senior role at Disney and Marvel.

What will his role involve?

He will lead consumer products, live experiences, and e-commerce. His job is to build global fan ecosystems around Paramount’s brands and characters.

Why is this important for Paramount?

It shows a strategic push to grow revenue beyond traditional media. Leveraging IP through products and experiences is a high-growth area in the entertainment industry.

What are some planned Paramount experiences?

An immersive Top Gun experience is coming to Las Vegas. Nickelodeon characters are also slated for a new Universal theme park in Texas.

Who did Silverman replace?

He takes on consumer products duties from Pam Kaufman, who recently announced her exit from the company. The role has been expanded with a sharper focus on experiences.